Provide clear, actionable recommendations and outputs to the Marketing team including strategies and tactics for unlocking new business growth that can be actioned upon and implemented by TRR internal teams. Strategic Recommendations for growing high-quality buyers, including building trust and love for the brand, and converting those buyers into consignors (flywheelers). o Recommendations for re-anchoring TRR on a buyer-led, flywheel-focused supply strategy on how to best execute this strategy, grounded in historical knowledge of the business + ideas and recommendations on priorities to unlock accelerated supply growth through flywheelers. o Recommendations on what strategies and tactics TRR should prioritized and pursue and which are deprioritize o Deliver recommendations on successful channels and strategies including entry pathways within the site and application experience: Channel (paid and owned) strategies, XF programs (e.g. Retail, Sales) o Share recommended strategies and tactics TRR should prioritize to effectively unlock supply growth through a flywheel first strategy? o Audit & assessment: o Review TRR current live programs (across all channels and surface areas) and provide strategic recommendations on how to iterate / improve the efficacy of our flywheel focused efforts o Provide Flywheel program management recommendations for running a successful flywheel centric strategy, provide recommendations on how to best manage, monitor, and assess the overall program inclusive of key metrics to measure / prioritize, key strategic focus areas to optimize efforts (e.g. enrichment data, etc.?) General Supply Strategic Recommendations o Beyond Flywheel New Consignor focus, unlock New & Repeat MGOs / Consignments, to ensure TRR is positioned to fuel continued strong YoY growth in FY26. o Audit and assess TRR programs (across channels and surface areas), to provide recommendations on improving the efficacy of TRR efforts and unlock great supply growth. o Audit and recommendations should be cross channel (paid and owned) and expansive, including but not limited to: Creative (messaging, visuals, format), Audience, targeting, and structure, among others. Supply Conversion Funnel Recommendations for successfully driving significant growth in traffic YoY to the CLP, improving conversion rates, resulting in low flow-through of the incremental traffic. o Provide knowledge sharing on how the CLP has evolved over time, and what has / has not worked historically with regards to efforts to improve the conversion funnel to close gaps and prioritize the right tests and efforts for improving conversion rate. o Audit the current state of the CLP and sell funnel experience o Provide recommendations on high potential opportunities for conversion improvement, to help inform and prioritize TRR product testing roadmap |