Technical Product Manager - Marketing Data Products

Purple Drive

Bentonville, AR

JOB DETAILS
SKILLS
Artificial Intelligence (AI), Campaigns, Channel Marketing, Cloud Computing, Communication Skills, Data Science, Establish Priorities, Maintain Compliance, Marketing, Performance Metrics, Product Management, Product Marketing, Product Planning, Requirements Management, Retail, Technical Leadership, eCommerce
LOCATION
Bentonville, AR
POSTED
1 day ago

This role involves defining, prioritizing, and managing the product roadmap for marketing data products aligned with organizational goals and customer needs.

Key responsibilities include collaborating with Data Science, Engineering, Marketing, and Analytics teams to deliver scalable data solutions, driving the productization of customer and marketing data across channels, and leveraging AI/ML to enhance personalization and campaign effectiveness.

The candidate will translate business requirements into technical specifications, establish KPIs to measure product success, and ensure compliance with data governance and privacy standards.

Required qualifications include 6+ years in Product Management with experience in data-driven or technical products, strong knowledge of marketing data, AI/ML, and data platforms, along with excellent communication and stakeholder management skills.

Preferred qualifications include experience in retail or e-commerce, familiarity with modern cloud platforms, and advanced degrees in related fields.

About the Company

P

Purple Drive