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Tactical Gear Brand Media and Content Coordinator

AXL Advanced

Wylie, TX

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JOB DETAILS
SKILLS
Adobe Product Family, Brand Marketing (Branding), Caption Writing, Communication Skills, Content Development, Customer Relations, Dental Insurance, Editing, Facebook, Firearms Experience, Health Insurance, Industry/Trade Press, Newsletter, Organizational Skills, Photography, Product/Service Launch, Publishing, Revenue Growth, Social Media, Time Management, Trade Shows, Training/Teaching, Use Cases, Video Editing, Video Production, Vision Plan, Willing to Travel, YouTube
LOCATION
Wylie, TX
POSTED
30+ days ago
Benefits:
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance

This job is Full Time and Onsite Only (no remote work)

Must be able to put together tactical gear setups without assistance (plate carriers, chest rigs, combat belts, helmets, firearms setups, etc.) and have the media skills necessary to create engaging content that increases sales, customer engagement, and overall brand awareness.

This role is NOT for generic marketers or entry-level social media managers.

AXL Advanced is seeking a highly motivated Media & Content Coordinator to help support content creation, product launches, social media, customer engagement, and day-to-day media operations for one of the fastest-growing tactical gear brands in the industry.


We are looking for someone who:
  •  Understands modern tactical gear and firearms culture 
  •  Can create engaging short-form content for Instagram, TikTok, Facebook, X, and YouTube Shorts 
  •  Understands how to communicate products and gear setups to end users 
  •  Is organized, self-motivated, and capable of working independently 
  •  Wants to help grow a respected tactical gear brand 

Responsibilities

  •  Assist with creating and publishing content across Instagram, Facebook, TikTok, YouTube, X, Shopify, and email 
  •  Help create engaging short-form video content focused on products, gear setups, launches, and tactical use-cases 
  •  Assist with product launches, newsletters, social posts, and promotions 
  •  Coordinate with internal teams to help keep content and launches organized and on schedule 
  •  Interact with customers through Instagram DMs, comments, story replies, and social media engagement 
  •  Help foster positive relationships with customers, creators, influencers, and industry homies 
  •  Assist with photography, videography, editing, captions, and social media publishing 
  •  Support website and Shopify content updates when needed 
  •  Attend trade shows, range days, industry events, and media shoots when needed 

Qualifications

  •  Must understand tactical gear, firearms accessories, and modern equipment setups 
  •  Must be able to independently configure/load tactical equipment setups without assistance 
  •  Strong understanding of Instagram, TikTok, YouTube, and modern social media platforms 
  •  Comfortable shooting/editing short-form video content 
  •  Organized, self-motivated, and dependable 
  •  Strong communication skills 
  •  Photography/video editing experience preferred 
  •  Shopify, Klaviyo, Adobe Suite, CapCut, or similar experience preferred

Additional Information

  • Full-time onsite position in Wylie, Texas (75098)
  • Some travel, trade shows, range events, and industry events may be required
  • Employee discounts and industry access available after 90 days
  • Medical, Dental, and Vision after 60 days
  • 401k with company match after 1 year
  • PTO after 90 days
www.AXLadvanced.com
www.instagram.com/AXLadvanced


About the Company

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AXL Advanced