Alliance/Partner Management, Analysis Skills, Athletics, Brand Marketing (Branding), Campaigns, Creative Design, Creative Writing, Financial Trend Analysis, Marketing, Marketing Communications, Marketing Communications Plan, Media Campaigns, Photography, Proofreading, Reporting Skills, Social Media, Social Media Marketing, Storytelling, University/School Policies, Video Editing, Video Production
Job Title: Student Worker - Athletics Social Media
Job Classification: Marketing and Communications, Student
Department: Fan Engagement
Hiring Manager: Cody Soto
Contact: cody_soto@baylor.edu
Work Schedule: 8-10 hours/week and up to 20 hours/week; flexible working hours depending on event coverage
Desired Length of Employment: Fall 2026 and Spring 2027
Pay Rate: $9.00/hr
Key Components:
- In a student employee capacity, may perform or assist with functions around marketing trends, communications outreach, creative design and production (print and digital)
Job Description:
- In a student employee capacity, may perform or assist with functions around marketing trends, communications outreach, creative design and production (print and digital)
- Create video and photo content at live Baylor Athletics sporting events for publishing on @BaylorAthletics social platforms
- Edit content to match messaging and goal of social media content campaigns
- Write creative social media captions that coincide with their content
- Review analytics and data following content release to learn trends, audience sentiment and brand storytelling
- Analyze others' social media content for applicable trends and ideas for future content
- Learn alongside social media, marketing and creative team members at events to see how campaigns are executed and curated in college athletics
- Attend regular team meetings and workshops to learn digital communication strategies that are effective in college athletics and Baylor University
- May assist with developing and implementing marketing or communication plans
- May write, proofread and edit communications or marketing materials
- May create or design creative content and materials for digital or print consistent with University branding
- May maintain department website(s) or social media/digital platforms
- May perform video editing or video production
- May work with photo, video, and audio equipment
- May perform research and make recommendations around emerging marketing or social media trends
- May assist with projects or initiatives supporting departmental goals
- May partner with external vendors for events, print or photography
- May build and maintain relationships with campus partners and external vendors
- May track, analyze, and prepare reports on social media data and performance
- Perform all other duties as assigned to support Baylor's mission
- Ability to comply with University policies
- Maintain regular and punctual attendance
Employer: Baylor University
Work Location: Simpson Athletics & Academic Center
Work Address: 1500 S. University Parks Dr.