Senior Account Executive, Strategic Partnerships
Location: ColoradoCompany: Peak BeverageCompensation: Base salary of approximately $75,000, with baseline target earnings of $100,000 through quarterly performance metrics; on-target earnings of $160,000 to $225,000+ based on performance.
About Peak Beverage
Peak Beverage is a full-service beverage catering and concessions company serving events across multiple states including, Texas, Colorado and Arizona, with services spanning weddings, corporate events, festivals, venues, and large-scale brand activations.
Position Overview
Peak Beverage is seeking a high-performing Senior Account Executive, Strategic Partnerships to drive revenue growth across the Colorado metro areas. This is a quota-carrying B2B sales role responsible for generating new business, building long-term strategic partnerships, and expanding key accounts across Colorado.
This role is designed for a commercially minded seller who can independently develop pipeline, lead complex sales cycles, and close high-value agreements with venues, hospitality groups, agencies, producers, and corporate event stakeholders. The position plays an important role in supporting Peak Beverage’s broader expansion and long-term revenue growth objectives.
Key Responsibilities
New Business Development
Own and deliver against a Colorado territory revenue target.
Identify, prospect, and win high-value venue, enterprise, and event-based accounts across Colorado.
Generate qualified opportunities through outbound prospecting, referrals, networking, relationship development, and industry events.
Lead the full sales cycle from initial outreach and discovery through proposal development, negotiation, contract execution, and handoff.
Structure and close multi-event and multi-year agreements that align with revenue and margin expectations.
Market Presence and Commercial Discipline
Represent Peak Beverage at tastings, venue walkthroughs, trade events, networking opportunities, and partner meetings across Colorado.
Support co-branded initiatives, referral relationships, and partner-facing sales materials in collaboration with Marketing.
Maintain accurate pipeline management, activity tracking, and forecasting in HubSpot or comparable CRM tools.
Share local market intelligence on competitors, pricing, customer needs, and service trends to inform strategy.
Who Will Thrive in This Role
The strongest candidates will combine hunter mentality, commercial discipline, and relationship depth. This role is intended for a seller who knows how to create opportunity, manage a complex sales cycle, earn trust with multiple stakeholders, and convert strategic partnerships into repeatable revenue.
This role is best suited for someone who:
Creates momentum without waiting for perfect conditions and is comfortable building structure in ambiguity.
Demonstrates strong prospecting habits, consultative discovery, and the ability to connect client needs to business outcomes.
Builds trust with operators, venue leaders, agencies, and executives while still maintaining commercial urgency.
Maintains disciplined follow-through, keeps commitments, and uses CRM consistently to manage deals and forecast accurately.
Thinks like an owner, balancing revenue growth, profitability, partner experience, and long-term account value.
Success Metrics and KPI Expectations
To describe the type of person needed, this role should be anchored to outcomes and the behaviors that produce them. The focus should remain on pipeline quality, conversion, forecast reliability, and revenue contribution rather than low-value activity tracking.
Core KPI Expectations
New ICP opportunities created: Consistently creates qualified opportunities with target venues, agencies, producers, hospitality groups, and enterprise event buyers.
Pipeline coverage ratio: Maintains healthy pipeline coverage, with a working expectation of approximately 3x the applicable revenue target to support forecast confidence.
Discovery-to-close conversion: Progresses qualified opportunities efficiently and converts them at a rate that supports territory goals.
Average closed deal size: Wins opportunities at a value level consistent with strategic account focus rather than low-value transactional selling.
New revenue closed: Delivers measurable new business against quarterly and annual territory targets.
Recognized revenue contribution: Builds business that turns into realized revenue, not just signed contracts.
Renewal and expansion performance: Grows existing strategic accounts through repeat business, added properties, new event types, and broader service penetration.
Forecast accuracy and CRM hygiene: Maintains timely, reliable pipeline data, stage accuracy, and next-step discipline in HubSpot.
Observable Behaviors We Want
Prospects consistently and does not rely primarily on inbound demand.
Brings qualified opportunities into the funnel instead of filling the pipeline with low-probability activity.
Prepares for meetings, leads strong discovery conversations, and identifies decision-makers, buying process, timing, and commercial fit early.
Advances deals with urgency, clear next steps, and documented action plans.
Navigates internal collaboration well, ensuring smooth handoff to operations and protecting partner confidence through the transition from sale to execution.
Uses data to diagnose account performance, identify white-space opportunities, and recommend expansion plays.
Shows accountability in weekly scorecard and forecast conversations by being prepared, candid, and solution-oriented.
Sample 90-Day Performance Signals
Builds a credible territory plan for Colorado with named target accounts and partner categories.
Establishes a repeatable prospecting rhythm and begins generating qualified meetings with ideal customer profile accounts.
Maintains clean CRM data, clear next steps, and realistic forecast calls.
Demonstrates early traction toward pipeline coverage targets and strategic account development.
Qualifications
4 to 7+ years of success in B2B sales, business development, or strategic partnerships.
Proven record of meeting or exceeding quota in a proactive, hunter-driven sales environment.
Experience closing mid- to high-six-figure annual contracts and/or multi-year agreements.
Ability to sell into hospitality, venue, event, concession, catering, agency, or other complex service-based environments.
Strong executive presence, commercial judgment, organization, and follow-through.
Proficiency with CRM systems and sales tools; HubSpot experience is preferred.
Preferred Experience
Existing network in the hospitality, venue, events, or brand activation ecosystem.
Experience with outsourced food and beverage services, concessions, catering, or venue management.
Success in a high-growth environment where systems and playbooks are still evolving.
Additional Requirements
Must be based in the Denver Metro area.
Must be able to travel regularly throughout Colorado and periodically to other Peak Beverage markets.
Valid driver’s license and reliable transportation required.
Compensation and Benefits
Base salary of approximately $75,000.
Baseline target earnings of $100,000 through quarterly performance achievement.
On-target earnings of $160,000 to $225,000+, with upside for overperformance.
Paid Time Off.
Medical insurance.
Retirement benefits.
Workers’ compensation coverage.
Mileage reimbursement.
Peak product discounts and access to major events, including concerts and festivals.
Role-specific commission and bonus opportunities.
Why Join Peak Beverage
Peak Beverage supports a wide range of event formats, including weddings, corporate events, festivals, concessions, and branded experiences, creating a broad platform for strategic partnership development in Colorado. This role offers the chance to directly influence market growth in Colorado while helping build repeatable, long-term revenue streams in one of the company’s most important expansion markets.
How to Apply
Please submit:
A current resume.
A brief cover letter outlining your recent B2B sales performance, typical deal size, types of accounts sold into, and interest in helping expand Peak Beverage’s presence in Colorado.
Applications will be reviewed on a rolling basis.