Strategic Marketing Leader

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

As the Strategic Marketing Leader, you will help guide the businesstowards a cohesive go-to-market architecture and practice. The Strategic Marketer will be focused on working within and across business units and product/service groups to integrate multiple offering components into a portfolio of solutions that creates unique value for buyers. This role is a key player in the Marketing team's evolution from selling products to solutions; as such, it requires significant internal and external thought leadership and the ability to drive initiatives across industry and marketing functions/roles.

What you will do:

• Lead and motivate a high-performing team of marketing professionals made up of Market Researchers and Product Marketers. Understand the needs of the business and ensure we have the right skill set to drive forward innovative and effective marketing strategies.
• Architect a marketing plan that includes the major themes that will be communicated into target markets, buyers, industry landscape and key issues.
• Understand buyer personas and how they buy to inform positioning frameworks, value messaging, campaigns, content and innovation.
• Analyze potential markets to determine which have a higher propensity to buy and whether the organization has the capability to deliver and win.
• Deeply understand the potential buying process for the solution, including key roles that will participate in it.
• Create and guide messaging strategies that encapsulate effective audience-centric messaging and value propositions.
• Recommend and direct content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events and much more.
• Report on content effectiveness in terms of demand generation, account retention and influence/awareness metrics.
• Bringing Offerings to Market: Bring new and existing offerings to market with strategy briefs that guide integrated, multi-faceted campaigns to maximize reach and frequency.
• Enabling Sellers: Enable sellers to sell more via appropriate knowledge transfer and content programs-increasing sales productivity. Work with the appropriate subject-matter-experts and sales training and enablement teams to understand and communicate sales engagement models to drive faster sales adoption of new offerings.

• Minimum of 7-10 years of experience in a B2B marketing management role in a complex business environment, including extensive experience with go to market strategy development
• Must have a demonstrated understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, channel marketing and the infrastructure and tools necessary to support these activities.
• Bachelor's degree in marketing, finance, management or similar field required; M.B.A. preferred or equivalent business experience
• Willingness and ability to travel up to 25% as needed

• Working experience in a highly matrixed organization and Global Marketing Experience a plus.
• Leadership ability to make fact-based decisions regarding the workforce and what is needed to meet the needs of the organization
• Ability to manage a high performing team of (2 to 10) marketing professionals, some from a distance/virtual perspective
• Manage and implement change effectively
• Strong capability to define and simply communicate the value proposition of the product for markets and segments
• Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
• Ability to develop effective working relationships with direct reports, peers, managers, and senior management within and across organizational lines
• Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
• Initiates and takes responsibility for own development as well as peers and subordinates
• Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred