Strategic Enrollment & Marketing Specialist

Posting Details

Posting Details

Logo Institution The University of South Dakota Working Title Strategic Enrollment & Marketing Specialist Posting Number NFE03089P Department USD-School of Business Physical Location of Position (City) Vermillion Posting Text

The Beacom School of Business at The University of South Dakota is a vibrant, internationally accredited business school that has served students since 1927. It is the State's flagship business school and a regional leader with consistently high national rankings. We are seeking a self-motivated, detail-oriented, and creative individual for this Strategic Enrollment and Marketing Specialist. The successful candidate will bring a positive energy to recruiting undergraduate and graduate students for the Beacom School of Business. The individual will work closely with the Dean and Associate Dean. This position's responsibilities include:

Data Analytics Reporting: Includes being able to:

• Provide analytical strategic planning support using data analytics reporting to maintain dashboards and reports on lead generation, conversion rates, demographic trends, and campaign performance.
• Use CRM data (e.g., Slate, Salesforce) to segment audiences, track engagement, and refine recruitment strategies. Increase recruitment efforts, number of applicants and enrollment.
• Utilize Slate to maintain dashboards and reports on lead generation, conversion rates, demographic trends, and campaign performance; as well as developing and executing touchpoints
• Collect data, apply analytical skills to interpret data to present insights and recommendations to leadership to support strategic enrollment planning.
• Use CRM data (e.g., Slate, Salesforce) to segment audiences, track engagement, and refine recruitment strategies.
• Conduct market research on competitor programs, regional workforce needs, and emerging trends in business education in building strategic initiatives.
• Present insights and recommendations to leadership to support strategic enrollment planning.
• Track ROI for strategic priority initiatives such as those for paid digital and print ads.

Brand Management and Marketing: Includes being able to:

• Develop, propose and implement marketing strategy, brand management, digital marketing and content development strategic initiatives, recruitment plans, and targeted tactics under direction of Dean of Beacom School of Business and Associate Dean.
• Utilize innovative and critical thought to develop initiatives, strategies and tactics, and select appropriate target markets designed to grow quality undergraduate and graduate student body.
• Develop and execute annual marketing plans for undergraduate, graduate, and professional business programs such as the eMBA and certificates.
• Create compelling messaging that highlights program differentiators such as accreditation, faculty expertise, industry partnerships, and career outcomes.
• Oversee brand consistency across all platforms, ensuring alignment with the business school and university‑wide standards.
• Coordinate with university marketing to manage and optimize program webpages for accuracy, SEO performance, and user experience.
• Create and curate content for BSB annual magazine and quarterly newsletters, as well as ongoing social media and digital and print ads that elevate the business school's visibility while in accordance with University guidelines.
• Contribute to long‑term enrollment forecasting and strategic planning initiatives.

Outreach and Partnership Building: Includes being able to:

• Develop and coordinate, outreach, external partnerships.
• Develop communication plan (coordinate with Admissions) and communicate information about the Beacom School of Business with prospective students, families, high schools and various other partners.
• Plan and execute recruitment and yield events such as BSB summer camps, high school visits, open houses, webinars, college and career fairs, corporate information sessions, and admitted‑student experiences both on campus and externally
• Represent the business school at community events, employer sites, and professional conferences.
• Collaborate with alumni relations to integrate alumni speakers, panels, and success stories into events and marketing materials.
• Work closely with business school leadership and faculty to translate program strengths into compelling marketing narratives.
• Partner with career services to highlight employer engagement, internship pipelines, and job placement outcomes.
• Build and maintain relationships with high school administration, regional employers, chambers of commerce, and community organizations to support recruitment and brand visibility.

Posting Date 06/03/2026 Closing Date Open Until Filled Yes First Consideration Date 06/17/2026 Advertised Salary Commensurate with education and experience Duration of the Term 12 months If Other, describe duration Appointment Percent 100 Work Hours Typical Hours Worked Per Week Appointment Type Regular Faculty Status No Scope of Search External (includes Internal) If internal, define scope of search This position requires Travel, Overnight stays, Weekends/Holidays, Valid Drivers License, Other If other, please indicate Department Description and Cultural Expectations

The University of South Dakota is a comprehensive, liberal arts based state institution with an enrollment of approximately 10,000 students. Basic and professional programs are available in the Beacom School of Business, School of Law, School of Medicine, School of Education, College of Fine Arts, and the College of Arts and Sciences.

Beacom School of Business is the leading business school in South Dakota and the region offering students a quality business education that goes beyond expectations. Our programs are fully accredited by AACSB International and nationally ranked by Princeton Review, US News and World Report, and others. Our alumni have become global leaders in such fields as accounting, finance, economics, management, marketing, entrepreneurship, business analytics and health services administration. The school offers multiple undergraduate majors in both Vermillion and Sioux Falls, including innovation and entrepreneurship, marketing, finance, accounting, management, human resources, health services administration, business administration, business analytics, and economics, as well as Master of Business Administration, Master of Accountancy, and Master of Science in Business Analytics degrees in Vermillion as well as online. Excellence in teaching is our expectation, both in the classroom and in mentoring and advising students outside of class. We deliver an innovative curriculum using the newest instructional methods. The business school as 3 Division: Accounting and Finance; Economics and Decision Sciences; and Entrepreneurship, Management, and Marketing. The divisions expect strong faculty and student involvement outside the classroom including engagement with student organizations and the Advisory Councils for each undergraduate major.

The Beacom School of Business boasts:

• accreditation by the AACSB International, placing Beacom School of Business among the top 6% of business schools similarly accredited worldwide
• students who typically score in the top 5% of all business students taking the national exit exam for business
• an online MBA program ranked in the "Top 25" programs by Princeton Review
• an online MAcc program ranked 1st in the nation by OnlineU based on CPA pass rate and affordability
• more than $400,000 in scholarships to business students awarded each year
• strong corporate relationships providing excellent career opportunities for our graduates - employment rate of 97% for all graduates
• ongoing collaboration between our MBA students and SD School of Mines and Technology on technology innovation and commercialization efforts

Please visit http://www.usd.edu/business and https://goo.gl/ksSVtu for more information.

Equal Employment Opportunity Statement

USD is committed to fostering a dynamic and welcoming working and learning environment for all. USD provides equal employment opportunities to all employees and applicants for employment without regard to ideological, political, or sectarian opinions or perspectives; or race, color, creed, religion, sex, ancestry, disability, national origin or any other factor protected by applicable federal, state, or local laws. USD is committed to the principles of free expression and encourages the timely and rational discussion of topics in an environment that is intellectually and ideologically diverse.

Contact Information

Working Conditions

Cognitive Requirements

Please check the appropriate response that describe the cognitive requirements for this position. Analyzing, Comprehend, Frequent Change, Intense Customer Interaction, Logic, Memory, Multiple Priorities, Multiple Stimuli, Pace-fast, Perform calculations, Reading, Reasoning, Verbal Communication, Written Communication

Protective Clothing/Equipment

Please check the appropriate response for this position's use of the following protective clothing or equipment. If other protection is used please identify

Physical Requirements

Please designate the physical requirements of this position Carrying, Driving, Fine Finger Manipulation (keyboarding, pipefitting, bench work, etc), Lifting light, Reaching, Standing for sustained periods of time Describe any of the conditions selected

Set up recruiting materials and participate in college fairs and summer camps. Typing is required for database and CRM record keeping.

Sensory Requirements

Please check the appropriate response that describe the sensory requirements for this position. Distant Vision, Hearing, Near Vision, Speaking, Vision (With and without corrective lenses), Color Vision

Working Conditions & Exposures

Working Conditions or Exposures (or potential exposures) that this position may encounter during the course of the work day. Walking/Standing on rough or uneven surfaces (gravel, rocks, etc) Please describe, in more detail, any of the conditions checked above

Standing at College fairs and taking students/family on tours of building

Working Environment

Check the appropriate box(es) that best describes the environment in which the primary function of the position is performed. Office Environment, Other Environment (Please explain below) If you have indicated Other Environment, if work tasks involve one or more of the above, or if further explanation is necessary, please use the space provided.

Examples include professional meetings and workshops; networking events; college fairs; and summer camps.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter
• Reference List

Optional Documents

• Other