Strategic Communications and Marketing Coordinator - Institute for Sustainability, Energy, and Envir

Duties & Responsibilities

Content Creation:

• Develop content that translates complex scientific research, programs, and engagement activities for diverse audiences and diverse modes of communication (including data visualization and social media posts).
• Write and edit content for websites, social media, newsletters, printed materials, and other marketing assets that maintain a consistent voice and adhere to university and iSEE brand and style guidelines.
• Support content planning and development across iSEE's major programs and initiatives to ensure clarity, consistency, and audience relevance.

Audience Research & Analytics:

• Assist with audience research and segmentation to better understand iSEE's target audiences, including faculty, students, policymakers, funders, industry partners, and the public.
• Help define audience needs and interests to guide targeted outreach. • Assist in tailoring messaging approaches for different audiences and platforms.
• Use analytics tools (e.g., Google Analytics, email, and social media metrics) to track campaign performance and audience engagement. • Assist in analyzing data to identify trends, insights, and opportunities for improvement.
• Prepare performance summaries and recommendations to support data-informed marketing decisions.

Marketing Strategy Support & Planning:

• Work with the Director of Strategic Communications to help develop and refine marketing strategies aligned with iSEE's strategic goals.
• Conduct market research to inform messaging, channel selection, and campaign approaches.
• Maintain awareness of marketing trends, tools, and best practices relevant to higher education and research communications.

Collaboration & Project Management:

• Work collaboratively with iSEE staff, faculty partners, and campus units to align marketing efforts with program goals.
• Collaborate with web, design, and communications staff to ensure timely, accurate, and consistent campaign execution.
• Contribute to and work within the team's project management system to support organization, efficiency, and timely delivery.