Steelwrist is a global manufacturer of tiltrotators, quick couplers, and excavator attachments designed to improve efficiency, safety, and productivity in the construction industry. With a strong focus on innovation, quality, and customer support, Steelwrist continues to expand its presence across North America and international markets.
Steelwrist is now looking for a new Territory Manager to cover Texas, Oklahoma, Arkansas, Louisiana, and surrounding areas. As Territory Manager you are responsible for driving sales growth, dealer development, and customer engagement within the assigned territory. This role focuses on building strong relationships with equipment dealers, contractors, rental companies, and end users while promoting the Steelwrist product portfolio, including tiltrotators, quick couplers, work tools, and related attachment solutions.
The Territory Manager acts as the primary point of contact for regional sales activity and is responsible for identifying new business opportunities, supporting dealer success, increasing market share, and ensuring a high level of customer satisfaction.
Sales and Business Development
Develop and execute territory sales plans to achieve revenue and growth targets.
Identify and pursue new business opportunities with dealers, contractors, municipalities, and rental companies.
Promote the full Steelwrist product portfolio through demonstrations, presentations, and customer visits.
Maintain a strong sales pipeline and provide accurate forecasting and reporting.
Monitor market trends, competitor activity, and customer needs within the territory
Dealer and Customer Support
Build and maintain strong relationships with existing and prospective dealers.
Support dealer sales teams through product training, ride-alongs, and technical guidance.
Assist dealers with quoting, product selection, and application recommendations.
Coordinate and support product demonstrations, trade shows, and customer events.
Ensure customers receive timely communication and high-quality service.
Territory management
Manage assigned territory travel schedule efficiently to maximize customer engagement.
Maintain CRM records, sales activity reports, and opportunity tracking.
Collaborate with internal departments including support, marketing, production, and leadership teams.
Assist with inventory planning and forecasting based on regional demand.
Support territory growth initiatives and strategic company objectives.
Product and Technical Knowledge
Develop and maintain strong technical knowledge of Steelwrist products and excavator attachment applications.
Provide product recommendations based on machine size, customer application, and jobsite requirements.
Assist customers and dealers with basic troubleshooting and coordination of service support when needed.
Stay informed on industry trends, technology advancements, and competitor offerings.
Required Qualifications
3+ years of experience in construction equipment, attachments, heavy equipment sales, or related industry.
Strong understanding of excavators, attachments, and construction equipment applications.
Proven ability to develop and maintain customer and dealer relationships.
Excellent communication, presentation, and negotiation skills.
Self-motivated with strong organizational and time management abilities.
Ability to travel extensively within assigned territory.
Valid driver’s license and acceptable driving record.
Proficiency with Microsoft Office and CRM systems.
Preferred Qualifications
Experience working with dealer distribution networks.
Knowledge of tiltrotator systems and hydraulic attachment technology.
Experience with CRM reporting.
Key Competencies
Relationship Building
Strategic Sales Planning
Territory Development
Customer-Focused Communication
Technical Product Knowledge
Problem Solving
Time Management
Independent Decision Making
Team Collaboration
Work Environment & Physical Requirements
Frequent travel within assigned territory, including overnight travel.
Ability to work outdoors at jobsites, dealerships, and construction environments.
Ability to lift demonstration materials and equipment components as needed.
Occasional weekend and trade show support may be required.
About Steelwrist
Steelwrist is committed to creating a positive and rewarding workplace where employees are empowered to grow professionally and make a direct impact on the company’s success. Team members work in a collaborative, fast-paced environment that values innovation, initiative, and strong customer relationships. Employees have the opportunity to work with industry-leading products while helping shape the future of excavator efficiency and attachment technology.
Steelwrist offers competitive compensation, comprehensive benefits, ongoing training, career development opportunities, and a supportive team culture focused on long-term success. The company values individuals who are motivated, customer-focused, and driven to grow alongside a rapidly expanding global brand.
Our Culture
At Steelwrist, we value simplicity, responsiveness, and speed. We are a results-driven team that also believes in having fun while achieving success. If you have an entrepreneurial mindset and enjoy networking, troubleshooting, and solving technical challenges, you’ll fit right in.
Ready to join a company that’s transforming excavator efficiency? Apply today.
What We Offer
Competitive Salary and 401(k)
Company vehicle
Comprehensive health, dental, and vision insurance
Thorough product training and ongoing support
Opportunity to work with cutting-edge excavator technology
A collaborative team culture
An environment that encourages open discussion and new ideas