Staff Global Product Marketing Manager, Hospital

Are you looking for an opportunity to make a difference? At Mesa Labs we're passionate about protecting the vulnerable by enabling scientific breakthroughs, ensuring product integrity, increasing patient and worker safety, and improving quality of life around the world.

At Mesa Labs we offer competitive wages, including potential bonus opportunities, equity awards, commission, and a comprehensive benefits package based on the position.

Base Compensation Range: $134,500 \u2013 $168,000

• In addition, you qualify for:
• Annual bonus opportunity of 15% based on company performance
• Annual equity award of $14,000

Outstanding Benefits and Perks

We are proud to offer a variety of benefits that meet the diverse needs of our employees:

• Eligible for benefits the first day of the month after you start
• Tiered Medical, Dental and Vision Insurance options, Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts
• Company paid short term and long-term disability (unless covered by a state disability plan)
• Company paid life insurance and AD&D
• Flexible Time Off Policy
• Paid sick leave of 48 hours per calendar year
• Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
• 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
• Employee Wellness and Financial Assistance Resources through Cigna and NY Life
• Nine (9) paid company holidays per year

This position supports Mesa's SDC business. Our Sterilization and Disinfection Control division manufactures and sells biological and chemical indicators that assess the effectiveness of sterilization and disinfection processes for pharmaceutical, healthcare, and dental industries.

Job Summary

The Staff Global Product Marketing Manager \u2013 Hospital for Mesa Labs' Sterilization business is a key downstream marketing leader responsible for developing and executing strategic initiatives that drive demand, elevate brand presence, and support commercial success in the hospital segment. This role translates product value into compelling messaging and campaigns, enabling sales teams and channel partners with the tools and insights needed to win in competitive global healthcare markets. Collaborating closely with Sales, Product Management, Finance, and Operations teams, the Product Marketing Manager ensures consistent global execution of go-to-market strategies, customer engagement programs, and market development efforts. The ideal candidate combines deep hospital market expertise with strong analytical, creative, and communication skills to deliver measurable impact across regions.

Duties/Responsibilities

• Downstream Marketing Strategy: Develop and execute global marketing strategies for hospital-focused sterilization consumables, driving demand generation and market share growth.
• Go-to-Market Execution: Lead the creation of product and market launch plans, sales enablement tools, and promotional campaigns to support new and existing product offerings.
• Customer Engagement: Design and implement programs that enhance customer experience, loyalty, and education within hospital environments.
• Sales Support: Collaborate with global sales teams and channel partners to provide training, messaging, and tools that improve sales effectiveness and close rates.
• Market Intelligence: Analyze market trends, customer insights, and competitive dynamics to inform marketing strategies and identify growth opportunities. Partner with Product team to funnel Voice of Customer to inform innovation pipeline.
• Brand Positioning: Ensure consistent and compelling product messaging across all channels, tailored to hospital stakeholders including infection control, sterile processing, and procurement.
• Marketing Communications & Demand Generation: Own the development and execution of marketing communications, including digital campaigns, email marketing, trade show strategy, and content creation to drive awareness, engagement, and lead generation.
• Cross-Functional Collaboration: Partner with Product Management, Finance, Sales Operations, and Sales teams to align on product positioning, launch timelines, and commercial priorities.
• Performance Tracking: Monitor and report on campaign and tradeshow performance, lead generation, and ROI to continuously optimize marketing efforts.
• Content Development: Oversee the creation of marketing collateral, digital content, and educational materials that resonate with hospital and reseller audiences.
• Global Coordination: Ensure alignment and consistency of marketing initiatives across regions, adapting strategies to local market needs where appropriate.

Experience/Education

Required Qualifications

• Bachelor's degree in marketing, business, science or a related field
• Minimum of 7-10 years of experience in product marketing, with a proven track record of successful product launches and strategic marketing initiatives.
• Proven success in launching and promoting consumable products into hospital/healthcare settings
• Experience working in global or multi-regional roles
• Willingness and ability to travel domestically and internationally as needed (Approx. 20-25% of time)

Preferred Qualifications

• Advanced degree (MS or MBA) in relevant scientific or business discipline
• Cleaning and/or sterilization product marketing and/or sales experience
• Consumables sales and/or marketing experience
• Familiarity with CRM systems (Salesforce), marketing automation platforms, and data analytics tools to drive performance and insights.
• Marketing Communications (Marcomm) and/or Demand Generation experience (leading and executing)
• German language proficiency (English language fluency required)

Physical Demands:

• Sitting: Only when in the office or at home at computer.
• Standing or walking: Frequently during client's interactions.
• Using computers: Typing and using the computer.
• Lifting: Moderate lifting, up to 15 pounds.
• Repetitive motions: Frequent use of the computer and phone
• Travel: Frequent travel to meet clients.

Environmental Conditions:

• Workspace: Climate control (air conditioning or heating) to ensure comfort.
• Lighting: Artificial to natural lighting when traveling
• Noise Levels: May vary depending on environment.
• Ergonomics: Home setup with necessary lighting and noise control.
• Climate: Requires adaptability to different environments.

Mesa Labs is an Equal Employment Opportunity Employer.

Mesa Labs prohibits unlawful discrimination and harassment against applicants or employees based on age, race, sex, color, religion, creed, national origin or ancestry, disability, military status, sexual orientation, or any other status protected by applicable state or local law. Please note that Mesa Labs conducts criminal background checks upon offer acceptance.