The Performance Parts Retail Sales Manager is responsible for driving revenue, customer engagement, and profitability within a performance parts retail environment. This role oversees sales operations, optimizes product assortment, and ensures customers receive expert guidance on high‑performance, racing, and aftermarket components.
Key Responsibilities:
Sales Leadership & Revenue Growth
Develop strategies to increase sales of performance parts, accessories, and aftermarket upgrades.
Set sales targets for the team and track progress using KPIs.
Create promotions, merchandising plans, and seasonal campaigns to maximize revenue.
Drive conversion from online leads, walk‑in customers, and phone inquiries.
Customer Engagement & Product Expertise
Provide expert guidance on performance parts-engine components, suspension, exhaust, tuning, forced induction, etc.
Resolve escalated customer issues and maintain high customer satisfaction scores.
Conduct product demos, workshops, or community engagement events (cars & coffee, track days, etc.).
Team Management & Training
Assist in recruitment, training, and mentor retail sales staff at dealers.
Conduct regular coaching sessions to strengthen product knowledge and sales techniques.
Ensure team members stay current on new performance products and technologies.
Inventory, Merchandising & Vendor Coordination
Manage inventory levels for high‑demand SKUs and seasonal performance categories.
Work closely with purchasing teams and suppliers to optimize product mix.
Ensure proper merchandising, signage, and displays that highlight key performance items.
Retail Operations & Profitability
Monitor margins, product profitability, and overall financial performance of the product portfolio.
Implement process improvements to increase operational efficiency for dealers who sell performance products
Marketing & Community Building
Support marketing campaigns, social media content, and digital promotions.
Engage with local car clubs, racing organizations, and enthusiasts to grow brand presence.
Host events that promote performance culture and drive store traffic.
Basic Qualifications:
Bachelors Degree
5 or more years of experience in automotive retail, aftermarket performance parts, or motorsports sales
Strong knowledge of performance upgrades, tuning, and racing components
Proven leadership and team‑management skills
Excellent communication, customer service, and sales abilities
Strong analytical skills with experience using sales reports and inventory systems
Ability to work evenings/weekends as required by retail schedule
Success Metrics:
Retail sales revenue and margin growth
Customer satisfaction and repeat‑purchase rates
Inventory turns and product availability
Store traffic growth and community engagement