Sr. Strategist, Vertical Marketing, Auto, Strategic Agency and Advertiser Marketing (SAAM)

Amazon.com Inc

Culver City, CA

JOB DETAILS
SKILLS
Advertising, Advertising Agencies, Advertising Sales, Alliance/Partner Management, Automotive Industry, Automotive Sales, Brand Strategy, Business-to-Business (B2B) Marketing, Campaigns, Channel Marketing, Communication Skills, Content Development, Cross-Functional, Customer Relations, Emerging Technology, Entrepreneurship, Market Entry Strategy, Marketing, Marketing Plan, Marketing Software, Marketing Strategy, Marketing/Promotional Messaging, OEM (Original Equipment Manufacturer), Online Marketing, Outbound Marketing, Partner Sales, Product Marketing, Product Support, Return on Investment (ROI), Sales, Sales Pipeline, Storytelling, Strategic Accounts, Team Lead/Manager, Team Player, Vertical/Industry Marketing
LOCATION
Culver City, CA
POSTED
30+ days ago

Are you ready to transform how businesses connect with customers? At Amazon Ads, we"re not just selling advertising, we"re crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.

To accelerate the next phase of Amazon Ads development, we"re committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of advertisers, agencies and tech innovators. The Growth Marketing team within Amazon Ads builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com. We do this by developing bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. To further our mission, we"re seeking a Senior Strategist of Automotive Vertical Marketing who excels in driving strategic partnerships, unlocking new growth opportunities, and shaping the future of digital advertising. If you"re passionate about revolutionizing the advertising industry and have the skills to match, we want you on our team.

Job Overview:

The Strategic Agency and Advertiser Marketing (SAAM) team drives growth through innovative programs with our most strategic advertisers and partners. We"re seeking a results-driven marketer to develop and quarterback vertical partnerships that accelerate adoption, build pipeline, and influence revenue. Working closely with sales teams and marketing channels, you"ll lead integrated marketing plans and forge collaborative relationships with enterprise clients and agency/tech partners.

The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry, combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should have experience in the automotive (auto) vertical, developing insights-led content to educate and inspire automotive brands, inclusive of original equipment manufacturers (OEM), regional dealer associations, and local dealers. The Sr. Strategist for Automotive will also be responsible for account based marketing, seamlessly navigating complex enterprise-level relationships with our most mature / sophisticated advertising customers. You should excel at leading cross-functional teams, developing integrated campaigns, and building cohesive customer journeys to lead advertisers down the funnel. We"re looking for a skilled relationship builder adept at stakeholder management across all levels and a collaborative team player who thrives in a fast-paced, ambiguous environment. Your ability to deliver innovative solutions across diverse partner categories, coupled with exceptional storytelling and communication skills, will be crucial. Above all, you should be a customer-obsessed, entrepreneurial self-starter passionate about driving results.

Key job responsibilities

  • Develop and own the vertical strategy across 1:1 or 1:few programs for strategic automotive accounts
  • Build joint go-to-market plans with sales, marketing, partner, and product teams to support account growth and partner-led opportunities
  • Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
  • Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
  • Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
  • Creation of custom content, sales enablement materials, and partner co-marketing assets
  • Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
  • Use insights to refine targeting, messaging, and tactics
  • Serve as a voice of key partners/accounts internally to inform product, messaging, and experience
  • Provide regular updates to stakeholders and partners on campaign progress, results, and key insights

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles