Sr. Strategic Marketing Manager, Advanced Clinical Diagnosti

BIOMERIEUX, INC.

SALT LAKE CITY, UT

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JOB DETAILS

SKILLS

Best Practices, Business Case, Business Development, Business Strategy, Customer/Client Research, Financial Trend Analysis, Hunting, Leadership, Manufacturing, Market Research, Market Trend Analysis, Marketing, Marketing Communications, Marketing Strategy, Medical Affairs, Microbiology, Pathogens, Performance Analysis, Product Lifecycle Management, Product Management, Product Positioning, Product Pricing, Product/Service Launch, Promotional Programs, Quality Management, Regulations, Resource Management, Revenue Forecasting, Strategic Analysis, Strategic Planning, Supply Chain, Track Customer Issues, Use Cases, Voice Products, Willing to Travel

LOCATION

SALT LAKE CITY, UT

POSTED

3 days ago

Description Position Summary and Responsibilities: This role is anticipated to be a field/remote based position with anticipated 30% travel. Candidates do not have to be based in the Salt Lake City area but routine travel may be required. The Sr. Strategic Marketing Manager - Advanced Clinical Diagnostics leads the strategic evaluation and definition of future diagnostic innovation opportunities, translating emerging scientific advancements into clear strategic direction, business cases, and portfolio priorities. This role operates at the intersection of science, strategy, and commercial impact, focusing on advanced, high-dimensional diagnostic approaches such as host-response, multi-omics, and multimodal signatures.With a high degree of autonomy, this position shapes future investment priorities, innovation pathways, and external opportunity assessments, defining how increasing biological complexity will transform diagnostic decision-making, clinical value creation, and long-term competitive positioning.The role identifies and structures new diagnostic use cases beyond traditional pathogen detection-including severity stratification, treatment optimization, and integrated host-pathogen models-and translates these into actionable business opportunities and strategic choices.This role carries significant strategic accountability and enterprise visibility, directly influencing the organization's innovation roadmap, resource allocation, and long-term growth strategy. Operating in highly ambiguous and evolving areas, the position requires strong scientific judgment, critical thinking, and strategic influence, with the ability to independently structure complex topics, challenge assumptions, synthesize incomplete information, and deliver clear, actionable recommendations to senior leadership. * Strategic Planning and Market Management * Define onmarket strategy (place, promotion, and price) * Analyze market trends, competitive landscape, and customer needs to guide onmarket strategy * Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development) * Contribute to longterm strategic planning and revenue forecasting for existing and upcoming products * Product Life Cycle Management * Lead product commercialization from prelaunch through discontinuation * Provide insights on packaging and manufacturing changes for onmarket products * Ensure alignment between Product Management priorities and market requirements * Support communication and management of Quality issues for onmarket products * Drive upgrading of the installed base * Attend SandOP meetings to ensure product availability * Manage backorders and product allocation * Voice of Customer (VOC) and Market Insights * Gather and synthesize customer feedback and market research to drive launches and onmarket performance * Monitor evolving customer needs and global competitive dynamics * Collaborate with Market Research and Medical Affairs to gather key customer insights * Stay current on market developments and marketing best practices in the diagnostics industry * CrossFunctional Collaboration * Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS * Align global and regional teams on priorities and execution plans * Coordinate with Integrated Solutions and Microbiology for aligned onmarket strategies * Provide essential product expertise when needed * Launch Planning and GotoMarket Execution * Develop global launch strategies and toolkits for new products * Coordinate with regional marketing teams for consistent messaging and positioning * Finalize pricing strategies and promotional plans * Execute the global gotomarket process for new product launches * Collaborat e with Product Manager to initiate prelaunch activities * Performance... For full info follow application link.

About the Company

BIOMERIEUX, INC.

Scientific and technological innovation is at the heart of bioMérieux's strategy. A world leader in the field of in vitro diagnostics for 50 years, <span itemprop="name">bioMérieux</span> designs, develops, produces, and markets diagnostic systems for medical and industrial applications. bioMérieux's solutions (reagents, instruments, software, and services) are used to determine the source of disease and contamination to improve patient health and ensure consumer safety.

To fulfill its mission to improve public health worldwide, bioMérieux is present in more than 150 countries through 41 subsidiaries. Its world headquarters are located in the Lyon area in France.

We are committed to creating an optimal work environment that fosters teamwork, emphasizes training and offers international career development opportunities.

Equal Opportunity Employer/Affirmative Action Employer M/F/Vet/Disability

INDUSTRY

Biotechnology/Pharmaceuticals

FOUNDED

1963

WEBSITE

http://www.biomerieux-diagnostics.com/