Sr Specialist, Rural Lifestyle Content Creator
Overall Job Summary
The Senior Specialist, Social Content Creator is responsible for leading the creation and execution of engaging, results-driven social content while providing day-to-day guidance and oversight to Social Content Creators. This role serves as a senior individual contributor with small-scope people leadership responsibilities, ensuring content aligns with brand standards, business priorities, and performance objectives.
In addition to developing high-performing social content, this role partners closely with Social, Email, Creative, Category Marketing, and GTM teams to shape content strategy, refine execution, and optimize performance through analytics and insights. The Senior Specialist acts as a subject matter expert in social content trends, tools, and best practices while helping elevate the overall quality, consistency, and effectiveness of Tractor Supply Company's social presence.
Essential Duties and Responsibilities (Min 5%)
Required Qualifications
Experience: 4+ years of experience in social media content creation for a large brand or agency environment, with demonstrated ownership of content performance and campaign execution. Prior experience mentoring or guiding junior team members preferred.
Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field, or equivalent experience. Any combination of education and experience will be considered.
Professional Certifications:
Preferred knowledge, skills or abilities
Working Conditions
Physical Requirements
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info
At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
Please visit this link (https://www.tractorsupply.careers/content/Our-Benefits/?locale=en_US) for more specific information about the benefits and leave policies applicable to the position you're applying for.
TSC’s team members are passionate individuals dedicated to the rural lifestyle offering expertise and thousands of affordable, high-quality products to our customers. If you join us, you'll learn everything there is to know about our products and the way we do business. You'll have the chance to apply that knowledge and achieve your dreams—living life on your own terms.
We were founded in 1938 by Charles E. Schmidt as a mail order tractor parts business, and today we've grown into the largest operator of retail farm stores in America. We couldn't be prouder to be deeply connected to the people we serve and the land they love. As a publicly traded company with over 1,500 stores, we're growing by leaps and bounds. You'll find us in 49 states, and for those of you in the northwest and Hawaii we also own and operate Del's Feed & Farm Supply.