Sr. Specialist, Integrated Marketing
J.C. Penney Company, Inc.
Plano, Texas
The Senior Specialist, Integrated Marketing supports the development and execution of 360° integrated marketing campaigns that bring JCPenney’s brand to life across paid, owned, and earned channels. Reporting to Senior Manager, Integrated Marketing, this role partners cross-functionally with creative, media, digital, stores, and agency teams to ensure cohesive, on-brand campaign execution that drives customer engagement and business results.
Primary Responsibilities:
Campaign Strategy & Planning
• Support the development and execution of integrated marketing campaigns aligned with brand and business priorities.
• Translate campaign objectives into clear, actionable briefs for creative, media, and channel teams.
• Contribute to quarterly and seasonal planning processes with thoughtful recommendations and insights.
Briefing & Content Development
• Manage components of the briefing process to ensure clarity, alignment, and on-time delivery.
• Collaborate with creative, production, and channel teams to develop high-quality, on-brand assets across traditional and digital platforms.
• Review creative materials to ensure consistency in messaging, tone, and visual identity.
• Support campaign presentations and recap materials, helping build cohesive narratives for internal stakeholders.
• Attend and support photo shoots or campaign activations as needed to maintain brand alignment (occasional travel may be required).
Cross-Functional Collaboration
• Partner across marketing, corporate communications, stores, digital, and other departments to support integrated execution.
• Help drive integration across paid, earned, and owned channels to ensure a unified customer journey.
• Build strong working relationships with internal teams and external agency partners.
Project & Budget Coordination
• Manage campaign timelines and track deliverables to ensure milestones are met.
• Support budget tracking, invoice processing, and vendor coordination.
• Maintain organized documentation of briefs, timelines, creative assets, and approvals.
Performance Measurement & Insights
• Partner with analytics teams to monitor campaign performance and key metrics.
• Assist in developing post-campaign recaps with actionable insights and optimization recommendations.
• Apply data-driven learnings to improve future campaign effectiveness.
Qualifications
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in integrated marketing, brand marketing, or related field; retail experience preferred.
• Experience supporting cross-channel campaigns across digital, video, social media, and in-store marketing.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent communication and collaboration skills.
• Analytical mindset with the ability to translate data into actionable insights.
We share a passion for serving customers, supporting our communities and making JCPenney the best retailer for all families. As a Company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a collaborative and inclusive environment. After all, JCPenney is more than a destination for style and value, it’s a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.
JCPenney emerged more than 100 years ago as a small mercantile store serving families on the American frontier in the Old West. Today, we’re still pioneering new frontiers by challenging the old rules of retail and creating a shopping experience that merges the intimacy of a traditional store with the digital conveniences of personal technology.
Today, JCPenney is one of the nation’s largest apparel and home retailers with over 860 stores across the United States and Puerto Rico, and a powerful e-commerce site, jcp.com. The retail landscape is more competitive than ever, creating new opportunities to differentiate and streamline our business. With 98,000 hard-working associates around the globe, we have the talent and determination to succeed and be the best retailer for American families.