Campaign Operations, Sr. Specialist
Who We’re Looking For
We are seeking an experienced Campaign Operations, Sr. Specialist to oversee marketing
automation, lead nurture strategies, and AI-led operational processes. The ideal
candidate will have 4+ years of experience in marketing operations, with a strong
understanding of how to move leads effectively through the buyer journey. This role will
play a crucial part in driving our marketing and RevOps teams by ensuring seamless
campaign execution, data hygiene, and technical process optimization.
Key Responsibilities
Marketing Automation & Lead Nurture
? Design and maintain complex email nurture sequences to move leads through the
buyer journey.
? Serve as the primary administrator for the Marketing Automation Platform (MAP)
and CRM, ensuring lead hygiene and accurate routing to align with business goals.
? Coordinate with internal teams, specifically RevOps, to ensure a cohesive
approach to campaign and lead management.
? Test and optimize email features to improve engagement and conversion rates.
? Manage timelines and resources to ensure the timely delivery of automated
marketing programs.
AI Operations & Process Development
? Develop AI-led and agentic processes to support the operations and marketing
team as a whole.
? Act as the internal Clay expert to scale personalized and automated operational
workflows.
? Recommend and implement technical enhancements to drive operational
efficiency and improve the lead experience.
? Conduct regular audits of the marketing database to identify areas for technical
optimization and data cleanup.
Analytics and Reporting
? Monitor marketing database health and reporting hygiene using tools like
Salesforce, HubSpot, Clay, and Marketo Measure.
? Track, report, and analyze email nurture performance and marketing process
efficiency to guide strategic decisions.
? Present performance results regarding campaign delivery and lead management to
key stakeholders and senior leadership on a regular basis.
? Set KPIs and benchmarks, using data-driven insights to optimize future campaign
operations.
Qualifications
? Experience: 4+ years in campaign operations, marketing automation, or RevOps.
? Strong knowledge of marketing automation principles, lead routing strategies, and
attribution reporting.
? Proficiency: Expert-level proficiency with CRM and MAP platforms (Salesforce,
HubSpot), attribution tools (Marketo Measure), and AI-driven ops tools (Clay).
? Ability to interpret complex data, identify trends, and leverage insights to guide
project decisions.
? Excellent written and verbal communication skills, with the ability to collaborate
effectively with diverse teams and stakeholders.
? Strong organizational and critical-thinking skills, with a proactive approach to
identifying technical challenges and finding effective solutions.
About AVOXI
AVOXI, a leading communication as a service (CaaS) provider, offers virtual phone
numbers in 150+ countries to meet the international calling needs and contact center
requirements for its clients. Integrating with contact centers to leverage cost savings and
optimize functionality, AVOXI delivers international toll-free numbers, local phone
numbers worldwide, and SIP trunks to global clients. We serve the internet software,
travel and hospitality, online retail, consumer durable goods, and gaming industries plus
many more, by creating superior and successful customer experiences through the
enhanced capabilities of our platform. AVOXI's virtual number management platform
includes 20+ advanced features such as call forwarding, call recording, conference
calling, and virtual attendant. Our commitment to exceptional customer service and
superior call quality drives our ongoing expansion, development, and partnerships.