Sr. SEO Marketing Manager
HKS, Inc
Seattle, WA
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JOB DETAILS
JOB TYPE
Full-time, Employee
SKILLS
Alliance/Partner Management, Analysis Skills, Auditing, Best Practices, Brand Strategy, Business Growth, Campaigns, Communication Skills, Content Development, Content Management, Content Management Systems (CMS), Content Syndication, Custom Media, Data Analysis, Detail Oriented, EEO Regulations, Ecosystems, Equal Employment Opportunity (EEO), Establish Priorities, Interior Design, International Marketing, Interpersonal Skills, Marketing, Marketing Strategy, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Multitasking, Online Marketing, Organizational Skills, Performance Analysis, Performance Management, Performance Testing, Performance Tuning/Optimization, Policy Implementation, Presentation/Verbal Skills, Problem Solving Skills, Requirements Validation/Verification, Return on Investment (ROI), Search Engine Optimization (SEO), Staff Requirements, State Laws and Regulations, Strategic Analysis, Team Player, Technical Publications, Technical Writing, Time Management, Website Conversion, Website Traffic Growth
LOCATION
Seattle, WA
POSTED
30+ days ago
Drives sustainable traffic growth, improving search visibility, and ensuring our website and content ecosystem are optimized for performance. Combines technical SEO expertise with content strategy, analytics, and long-term planning. Balances strategic thinking with hands-on execution by building roadmaps, analyzing performance data, and implementing optimizations that deliver measurable business impact.
Responsibilities:
Develops and owns a multi-quarter SEO roadmap aligned with marketing and business growth goals
Translates business priorities into actionable SEO initiatives that support pipeline, brand visibility, and audience reach
Establishes SEO governance and best practices across digital teams and drives a culture of SEO-first thinking in website and campaign planning
Partners with content teams to produce high-impact, search-optimized assets and create keyword-to-content mapping frameworks to guide editorial planning
Leads ongoing optimization of legacy content to improve rankings and engagement
Ensures all web content adheres to SEO best practices without sacrificing brand voice
Supports content performance testing and iterative improvements while collaborating on landing page optimization to improve organic conversion rates
Advocates for SEO integration early in content ideation and campaign planning
Collaborates with the Website & Performance Marketing Manager to align content publishing with technical SEO, site structure, and overall web performance
Conducts SEO audits and reviews keywords, traffic, engagement performance to identify improvement opportunities
Identifies opportunities for content syndication, backlinks, and strategic partnerships to strengthen domain authority
Delivers monthly and quarterly reporting that translates performance data to inform future content decisions
Applies audience, market, and competitor insights to refine strategy, enhance content relevance, and improve ROI
Qualifications:
Bachelor's degree in Marketing or relevant field or equivalent work experience
Typically with 8+ years of relevant professional experience
Proficiency in Asana strongly preferred
Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, or similar)
Proficiency in GA4, Search Console, and analytics platforms
Understanding of CMS platforms and website workflows
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
Strong knowledge of and interest in the architecture/interior design industry preferred
Excellent expertise in strategic global content marketing and SEO
Excellent attention to detail and commitment to excellence
Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Strong analytical mindset with the ability to interpret performance data and connect content efforts to measurable growth
Strong presentation skills
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to define clear digital content standards and best practices
Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
Ability to problem solve and apply innovative solutions
Ability to collaborate effectively with global and regional stakeholders while also working independently and prioritizing work in a team environment
Ability to effectively meet deadlines at expected quality
If you currently work for HKS, please submit your application via the Internal Careers Portal.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
HKS is an EEO/Affirmative Action Employer and committed to a policy of non-discrimination in all employment practices including, but not limited to, recruiting, hiring, training, advancement, compensation, and termination. HKS’ policies, including its Affirmative Action Programs, are designed to not only ensure legal compliance with state and federal anti-discrimination and retaliation laws, but to carry out the principles of equal employment opportunities in all job categories. Deliberate and conscious effort is made to make employment decisions that are consistent with these equal employment opportunity principles. HKS will recruit, hire, train, and promote persons in all job titles, and ensure that all other personnel actions are administered without regard to race, color, religion, national origin, protected veteran status or disability; and ensure that all employment decisions are based only on valid job requirements. Employees and applicants will not be subjected to harassment, intimidation, threats, coercion, or discrimination for filing a complaint, assisting or participating in an investigation, compliance evaluation or hearing, opposing and/or exercising any other right made unlawful by Executive Order 11246, Sections 503 and 38 USC 4212, as amended, or their implementing regulations, or any other Federal, State or local laws requiring equal opportunity.
About the Company
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