Highlights
You will lead some of the largest and most visible initiatives across the organization, working with Country PARP teams, regional Ops teams, Amazon Logistics (AMZL), science, technology, product, UX, engineering, and central support teams to develop and execute strategies that accelerate the business flywheel. This role owns the customer-facing growth levers (eligibility, discoverability, conversion, and retention) and can also encompass strategic initiatives related to network expansion and new delivery models that increase PARP"s reach and adoption.
Numbers & Facts
| Location | Bellevue, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
Description
About PARP
The Pick Up and Return Point (PARP) team manages Amazon"s global network of lockers and counters where customers pick up orders or process returns. We exist to serve customers through a network that improves transporter safety, reduces cost to serve, and enables incremental selection, while making package handling effortless for customers, partners, and carriers. We accelerate adoption by driving customer awareness, conversion, retention, and partner satisfaction.
PARP is experiencing tremendous growth and transformation. This is an exciting time to join as we build a world-class alternate delivery experience through lockers and pickup points.
About the Role
The Senior Product Marketing Manager, PARP Strategy will drive the strategic initiatives that enable PARP to achieve its growth targets. This role owns the customer-facing growth levers (eligibility, discoverability, conversion, and retention) and can also encompass strategic initiatives related to network expansion and new delivery models that increase PARP"s reach and adoption. You will lead some of the largest and most visible initiatives across the organization, working with Country PARP teams, regional Ops teams, Amazon Logistics (AMZL), science, technology, product, UX, engineering, and central support teams to develop and execute strategies that accelerate the business flywheel.
The individual will identify opportunities, develop strategies, and drive execution across the full customer adoption journey. This includes defining what we build, how customers experience it, and how we scale it globally. The role requires authoring and driving high-stakes documents at VP/SVP levels to shape investment decisions and strategic direction for PARP.
What We"re Looking For
The ideal candidate wants to roll up their sleeves, dive into complex challenges, develop solutions and paths forward, and take senior leadership along the journey. This is a high-visibility role requiring you to drive critical business decisions in a fast-paced and often ambiguous environment.
- Exceptional Earn Trust, Ownership, and Dive Deep capabilities
- Highly analytical. You think in funnels, customer behavior, and conversion data
- Ability to develop long-range strategies while delivering near-term results
- Excellent written communication. You craft narratives that influence senior leaders to act
- Customer-obsessed with deep intuition for what drives adoption and retention
- Comfortable operating across product, technology, operations, and marketing boundaries
- Experience driving customer growth, conversion, or adoption initiatives at scale
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles