About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
We are seeking a Senior Product Manager to lead the strategy, development, integration and optimization of Visa Marketing 360, Visa’s global marketing automation and personalization platform. In this role, you will partner with global and regional marketing, loyalty, engineering, design, analytics, and client teams to deliver scalable, data-driven marketing capabilities that enable personalized customer engagement, acquisition, and retention. You will own the end-to-end product lifecycle, ensuring Visa Marketing 360 delivers measurable impact for Visa and its clients.
Product Strategy & Vision
Platform Management & Development
Stakeholder Collaboration & Enablement
Data & Performance Optimization
Compliance & Market Awareness
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.Qualifications
Basic Qualifications • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD Preferred Qualifications • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD • At least 7 years of experience in product management, preferably in marketing technology, CRM, or customer experience platforms. • Proven track record of launching and scaling successful MarTech platforms or digital products that deliver measurable marketing impact • Strong understanding of marketing automation, customer segmentation, journey orchestration, and personalization strategies. • Demonstrated hands-on experience leveraging AI technologies in current or past roles to improve efficiencies, reduce costs, and drive innovation. • Proven track record of conceptualizing, building, and launching AI-first products or products with significant AI components. • Strong understanding of AI capabilities in CX platforms and ability to anticipate market trends in this space. • Strong knowledge of agile methodologies and tools (e.g., Scrum, Jira). • Excellent communication and stakeholder management skills, with the ability to influence across global teams. • Experience in leading and managing cross-functional teams and collaborating with engineers, designers, marketers, sales, and customer support. • Creative, innovative, and customer-oriented mindset with a passion for exploring new marketing technologies. • Recognized as a thought leader in the Customer Experience (CX) and MarTech space, particularly in the adoption of AI to enhance customer engagement. • Familiarity with emerging AI trends in MarTech and ability to translate them into strategic product innovations. • Experience working with cross-regional teams and adapting marketing solutions for diverse markets. • Knowledge of global data privacy regulations and their implications for marketing.
U.S. Applicants Only
The estimated salary range for this position is $153,700.00 to $ 246,200.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.Visa has been a proud sponsor of the Olympic Games since 1986. Sport unites people, communities and nations. It enriches people’s lives and creates economic development opportunities. In today’s world, where brand and trust mean so much, the Olympic Games reflect those equities found at Visa — worldwide acceptance, reliability, versatility and leadership. Sponsoring the Olympic Games makes good business sense for Visa and our clients.