At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We're a fast-growing, design‑led DTC brand built at the intersection of function, style, and community — and growth marketing plays a critical role in how we show up, connect, and scale.CALPAK is looking for a highly skilled and motivated Sr. Performance Marketing Coordinator to support our paid acquisition efforts across platforms like Google, Meta, TikTok, Pinterest, etc. The ideal candidate will be responsible for executing and optimizing performance marketing campaigns to drive customer acquisition and revenue growth across Paid Media channels, with a strong analytical mindset to drive growth and maximize ROAS and reduce CAC. The Sr. Performance Marketing Coordinator role will report to the Sr Manager of Growth Marketing and will be responsible for optimizing Paid Media growth efficiently and creatively. This is a hands‑on role who can pair performance discipline with creative insight to drive real impact. This role requires proficiency in Excel and/or Google Sheets for data analysis and a keen understanding of creative performance.The ideal candidate will be highly organized, and a self‑starter who can balance strategic planning with day‑to‑day management, using data to determine success and uncover new opportunities. You are adept at juggling multiple projects, prioritizing effectively, and being able to work independently and as a team achieve exceptional results.If you are passionate about digital marketing, data-driven decision-making, and achieving measurable results, we want to hear from you!Responsibilities:Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QAOwn internal creative briefs to freelancers and support creative refresh planningConduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports.Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIsEnsure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboardingSupport budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are metManage monthly invoice input and reconciliationMaintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reportingMonitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performancePartner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insightsMaintain creative and testing roadmaps, identifying gaps and testing opportunities across channelsSupport Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outsQualifications:3-5 years of relevant paid marketing marketing experience2+ years of hands‑on experience managing Meta and/or GoogleBachelor's Degree in marketing or related field or equivalent experienceProven track record of quickly diagnosing performance issues and adjusting tactics in real timeStrong understanding of paid media fundamentals including audience segmentation, creative optimization, and A/B testing methodologiesAbility to transform creative and campaign data into actionable insightsExpertise in creative from conception to analytic results that can help drive ad performanceStrong understanding and application of conversion tracking and pixel managementProficiency in Excel/Google Sheets & data analytics platformsProactive problem solver with the ability to troubleshoot and/or elevate issues effectivelyComfortable with ambiguity and takes initiative to lead projectsHave an entrepreneurial spirit and thrive in a dynamic, fast‑paced, fluid environmentProven success in working cross-functionally with all levels and effectively communicating/presentingDetail‑oriented, "can do" attitude, and passionate about growth in a fast‑paced environmentA highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projectsDTC / in‑house, and/or fashion and apparel experience is a plusMust be able to commute to CALPAK HQ in Gardena, CAWhy CALPAK: Benefits & Perks:Annual bonus planMedical, Dental & Vision insurance401K w/ company matchingLife insurance & Disability coverageAccrued paid time off & floating holidaysMonthly wellness creditsDog friendly officeEmployee discountBenefits and incentive compensation may be subject to other requirements and conditions#J-18808-Ljbffr