Analysis Skills, Best Practices, Brand Marketing (Branding), Budget Management, Budgeting, Business Administration, Business Growth, Coaching, Communication Skills, Customer Support/Service, Detail Oriented, Establish Priorities, Financial Services, Graphic Design, Internet Application, Interpersonal Skills, Leadership, Legal, Market Entry Strategy, Marketing, Marketing Communications, Mathematics, Mentoring, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Needs Assessment, Newsletter, Presentation/Verbal Skills, Press Releases, Problem Solving Skills, Progress Reports, Project/Program Management, Sales, Social Media, Status Reports, Team Lead/Manager, Team Player, Time Management, Trade Shows, Web Design, Willing to Travel, Writing Skills
POSITION SUMMARY
The Sr Mgr - Marketing Communications leads the design, development, and execution of structured go-to market plans for single or multiple, diverse products or services with substantial financial impact to the organization.
JOB RESPONSIBILITIES
- Manage the development and execution of multiple complex marketing communication projects including but not limited to marketing literature, press releases, web site content, social media content, newsletters, trade show materials, and internal announcements.
- Manage team of communication specialists, graphic and web designers; provide creative direction and guide prioritization and workload management.
- Ensure projects are managed on-time and within budget and provide regular status reports and progress updates to senior management and other internal audiences.
- Manage and maintain the marketing budget for the assigned line of business.
- Create an analytical framework to track, test, and report on marketing communication effectiveness.
- Develop and maintain strong working relationships with internal business groups and external vendors and maintain the ability to analyze the needs of the sales force, legal, compliance, and branding guidelines.
- Contribute to the department's development by bringing new ideas and marketing best practices to the team for discussion
- Plan, direct, and coordinate activities of employee(s) to ensure goals or objectives are accomplished. Mentors, coaches, trains and develops team.
QUALIFICATIONS / REQUIREMENTS
- Bachelor's Degree in Marketing, Communications or related field; or an equivalent combination of education and experience.
- Advanced degree (MBA, Master's) preferred.
- 8+ years progressive Corporate/Marketing communications experience required.
- 5+ years in a leadership role (direct or indirect) preferred.
- Strong project management (from conception to completion) required.
- Experience overseeing external resources such as agencies, designers, photographers, videographers.
- Periodic travel is required, including the potential for international travel.
- High degree of proficiency MS Office Suite, particularly PowerPoint Outlook & Internet applications.
- Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, and planning skills.
- Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
- Solid understanding and application of mathematical concepts.
- Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
- Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
- Ability to work with and influence peers and senior management.
- Self-motivated with critical attention to detail, deadlines and reporting
PHYSICAL ASPECTS / WORK ENVIRONMENT
- Regularly required to stand, walk, sit; and talk, hear and see.
- Regularly lift and/or move up to 10 pounds.
- Reasonable accommodations may be made to enable individuals to perform the essential functions.
Matthews Memorialization is a leader in the memorialization industry, committed to supporting customer business growth and helping families transition from grieving to remembrance. We achieve this by delivering products of exceptional craftsmanship along with value‑driven programs and services. Matthews Memorialization is a Matthews International (MATW) company.
http://matw.com/memorialization/
Matthews International is an Equal Opportunity Employer.
All employment decisions are based on qualifications, merit, and business needs.
We provide equal employment opportunities to all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability, or any other status protected by applicable federal, state, or local laws.
Minorities/Women/Veterans/Disabled are encouraged to apply.
If you require a reasonable accommodation to complete the application process, please contact our Human Resources team.
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Matthews International Corp
Matthews International operates through two core global businesses–Industrial Technologies and Memorialization. Both are focused on driving operational efficiency and long-term growth through continuous innovation and strategic expansion.
The Industrial Technologies segment evolved from our original marking business, which today is a leading global innovator committed to empowering visionaries to transform industries through the application of precision technologies and intelligent processes. The Memorialization segment is a leading provider of memorialization products, including memorials, caskets and cremation and incineration equipment, primarily to cemetery and funeral home customers that help families move from grief to remembrance.
Globally headquartered in Pittsburgh, Pennsylvania, Matthews International is home to a global network of employees who work to continually expand, encourage, and inspire greater possibilities for growth—for our clients, our community and our company.