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Sr Marketing Manager, Consumable Goods (Columbia, MD, US, 21044)

W. R. Grace

Columbia, MD

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JOB DETAILS
SALARY
$139,510.40–$191,826.80 Per Year
SKILLS
Alternative Fuels, Analysis Skills, Biotech and Pharmaceutical, Brand Marketing (Branding), Brand Strategy, Budget Management, Business Administration, Business-to-Business (B2B), Communication Skills, Competitive Analysis/Strategy, Consumer Marketing, Content Development, Cost Modeling, Cross-Functional, Data Analysis, Dental Insurance, Employee Benefits, Gap Analysis, International Business, International Marketing, Lead Generation, Market Analysis, Market Entry Strategy, Market Trend Analysis, Marketing, Marketing Communications, Marketing Plan, Marketing Strategy, Multitasking, Online Marketing, People Management, Persuasion Skills, Presentation/Verbal Skills, Pricing, Problem Solving Skills, Product Development, Product Management, Product Positioning, Product Pricing, Product/Service Launch, Profit & Loss, Project Tracking, Project/Program Management, Regional Sales, Resume Search, Retirement Plan, Revenue Growth, Strategic Planning, Target Marketing, Team Player, Technical Marketing, Time Management, Vision Plan, Willing to Travel, Writing Skills
LOCATION
Columbia, MD
POSTED
4 days ago

Annual Wage Range: $139,510.40  - $191,826.80 
Other Compensation:  Eligibility for the Short-Term Incentive program and other applicable bonuses 
Benefits:U.S. Employee Benefits Summary (grace.com)

Grace, a Standard Industries company, is a leading global supplier of catalysts, engineered materials and fine chemicals. We provide innovative products, technologies and services which our customers use to manufacture everyday products like renewable fuels, pharmaceuticals, toothpaste, cosmetics, food packaging, beer, edible oils and more. Our thousands of employees help shape a better future at our global headquarters in Columbia, MD and locations worldwide.

Job Description

We are seeking a Senior Strategic Marketing Manager to join our Materials Technologies team in Columbia, MD. This role reports to the Director of Strategic Marketing and is responsible for driving growth initiatives in the Consumer Goods and Adsorbents.

 

The Senior Marketing Manager will lead global strategic plan development and collaborate on regional execution. This role will drive innovation pipeline and new product launches through our stage-gate new product development process, expand market growth opportunities, and optimize our portfolio.

 

Key responsibilities include market assessment, product positioning, brand strategy, pricing strategy, and commercialization of a portfolio of products to drive sales growth and profitability. The position requires close collaboration with global cross-functional teams, Regional Sales, Regional Marketing, and Marketing Communications.

Responsibilities

  • Global Marketing Strategy: Develop and lead global marketing strategies to drive growth and profitability. Create a 5-year Long Range Plan, conduct market sizing, competitive analysis, customer VOC, and value modeling.
  • Strategy Execution: Develop annual strategy execution plans and lead implementation in collaboration with Regional Marketing and Sales teams.
  • Innovation Initiatives: Lead innovation initiatives driven by market trends, unmet customer needs, and growth opportunities. Build a robust innovation pipeline through ideation, gap analysis, and roadmap development. Oversee projects using stage-gate processes and develop go-to-market plans to ensure successful product launches.
  • Pricing Management: Develop pricing strategies informed by competitive analysis, value modeling, and total cost to serve. Establish pricing margin bands and approve exceptions as needed.
  • Value Proposition Enhancement: Create compelling, differentiated value propositions with quantified benefits tailored to target markets and customers.
  • Budget Management: Own budget planning and develop activation plans to strengthen brand equity and value positioning. Collaborate with MarComm, Digital Marketing, and Regional Marketing teams to execute activation plans, providing guidance and content development support.

Required Qualifications

  • Bachelor’s degree in Business, Marketing, Engineering or a related field
  • 10+ years of experience in Business, Marketing, Technical, or Product Management roles within B2B Chemical or Consumer Goods industries
  • Proven ability to develop clear strategic marketing plans that drive share capture, revenue growth, and profitability within the Business-to-Business environment
  • Strong communication collaboration, and persuasive skills both internally and externally
  • Proven ability to manage multiple projects in a fast-paced environment and consistently meet deadlines
  • Demonstrated vision, creative thinking, data analysis, and problem-solving skills
  • Superior written and verbal communication skills; experience creating high quality presentations
  • Strong marketing analysis and Excel proficiency
  • Ability to travel up to 25%

Preferred Qualifications

  • Master’s degree (MBA or related discipline)
  • Familiarity with digital marketing platforms and analytics tools.
  • International business experience
  • Knowledge of chemical industry products

  • #LI -TC1  

Benefits

  • Medical, Dental, Vision Insurance
  • Life Insurance and Disability
  • Grace Wellness Program
  • Flexible Workplace
  • Retirement Plans 
  • 401(k) Company Match
  • Paid Vacation and Holidays
  • Parental Leave
  • Tuition Reimbursement
  • Company Donation Match Program
  • Relocation Package

Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.

About the Company

W

W. R. Grace

What's in a slogan?

A story. A promise. An invitation.

You'll find Grace products in toothpaste, car bumpers, water- and fireproofing materials; in cans and bottles; in roads, bridges, and buildings; and in plastics, petroleum products, and much, much more. Over 1,000 Grace patents are the product of a deeply-rooted culture of invention. Grace people develop, manufacture, and deliver breakthrough and proven products to meet needs in new places and new applications in Catalysts Technologies, Materials Technologies, and Construction Products.

Grace's story is a story of quality and commitment; with longstanding relationships and collaboration—with customers, co-workers, partners, and communities. And it's a story of Values that have turned priorities such as safety and respect into Grace DNA.

Finally, it's a story of growth; of dramatic expansion beyond traditional mature markets into the world's fastest growing economies. The success of Grace products mirrors the world's most promising stories of improving living standards throughout the world.

Our promise to customers, to our communities, and to ourselves is to deliver value; safely, reliably, and creatively. When we do, the lives touched by our products and those of our customers are made better.

So we invite you to look closely at the opportunities now available with Grace. If you're ready to lead, ready to grow, and ready to make a difference, we'd love to hear from you.
COMPANY SIZE
5,000 to 9,999 employees
INDUSTRY
Chemicals/Petro-Chemicals
FOUNDED
1854
WEBSITE
http://www.grace.com/