Role Summary The Sr. Marketing Coordinator oversees assigned brands by managing sales performance, distribution, retail execution, and local marketing activation. This role coordinates the local execution of national and regional marketing plans, including sponsorships, digital initiatives, and brand ambassador programs. The position supports the sales team with marketing materials while managing POS inventory, budgets, CPC spend, and supplier bill‑backs. Strong relationships with field sales, media, and community partners ensure effective brand growth and market relevance.Job Responsibilities Manage assigned brands to include sales performance, distribution and retail executionDevelop and implement plans to grow key areas of these brandsPrepare and present marketing support tools available to the sales forceCoordinate and implement the local execution of national and geographic marketing plansCoordinate and implement various programs including, but not limited to, Brand Plans, Geographic Marketing, CA&E, local sponsorships, Digital Marketing, ethnic marketing, and internet activities as assigned by the Director of Sales and MarketingManage POS/PPG warehouse inventory, planning, budget, and executionManage sales and marketing budgets for WashingtonManage CPC (Cents per Case) brand spends for both A-B and marketplace brandsManage all marketing aspects of sponsorships and venue executionManage and plan all Brand Ambassador Activities (BET) – Brand Execution TeamManage the monthly supplier bill‑back processDevelop positive relationships with local promoters, media representatives, and field sales managers to stay informed of local trends, company direction, and community needs, and negotiate favorable terms for sponsored activitiesEvaluate and respond to local requests for sponsorships and donationsHelp develop budgets and track and manage expenses for assigned projects and programsAssist with special projects assigned by the Marketing Director and the Sales and Marketing DirectorJob Qualifications High School Diploma or GED requiredSkills in negotiations, event coordination, basic software, customer follow‑up, and time planning are essentialMust be willing to work weekends and eveningsPrevious sales experience is requiredMarket plan development and execution experiencePreferred Qualifications Advanced degreeWillingness to relocate within the United States for future opportunitiesBeer or alcohol industry knowledgeBenefits Health benefits including medical, dental, vision, wellness, and tax‑advantaged savings and spending accountsLife insurance and disability income protectionGenerous parental leave and FMLA policies401(k) retirement savings options with a company matching contributionOpportunity to work in a fast‑paced environment within a large companyEqual Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law.We are committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or have questions about accommodations, please contact our recruitment team.#J-18808-Ljbffr