Sr. Manager, IFP Growth Enablement

Your Role

The Individual & Family Plan (IFP) business serves Californians who buy health insurance directly from Blue Shield, through Covered California, brokers, and online channels. This market is central to Blue Shield's mission and growth in a competitive, highly regulated environment.

The Sr Manager, IFP Growth Enablement drives membership growth and retention by equipping sales, broker, and distribution channels with the insights, tools, and strategies to succeed. Reporting to the Senior Director of IFP Growth Strategy, this role connects product, sales, marketing, and analytics to turn strategy into execution.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• To hit the ground running, this role requires:
• A bachelor''s degree or equivalent experience
• Requires 10+ years relevant experience, including 4 years of management experience
• Requires 5+ years of experience working on health insurance growth strategies or projects
• Desired familiarity with distribution channels for Medicare or IFP products
• Desired familiarity with the ACA and exchange marketplaces
• Desired familiarity building and analyzing sales performance reporting

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

Your Work

In this role, you will:

• Equip assisted and unassisted IFP sales channels with the tools, insights, and readiness to convert demand into enrollment, improve self-service performance, and help brokers, partners, and sales teams sell IFP products effectively in a complex, competitive market.
• Deliver end-to-end reporting and actionable insights across IFP demand generation, pipeline performance, and close rates to support informed decisions and continuous growth optimization.
• Lead cross-functional teams to develop and launch new or updated go-to-market capabilities, turning market insights and performance data into growth initiatives.
• Develop and operationalize go-to-market enablement for brokers, internal sales, and existing and emerging channels, including value propositions, positioning, and readiness materials.
• Build and scale repeatable enablement frameworks, tools, and playbooks that drive channel effectiveness, consistent messaging, and strong execution.
• Track enablement impact using data and KPIs to refine strategies and inform growth strategies and tactics
• Turn learnings into scalable recommendations and playbooks that improve how IFP products are marketed, sold, and supported across assisted and unassisted channels.
• Develop goals, objectives and actions plans for department, teams and individuals

Your Work

In this role, you will:

• Equip assisted and unassisted IFP sales channels with the tools, insights, and readiness to convert demand into enrollment, improve self-service performance, and help brokers, partners, and sales teams sell IFP products effectively in a complex, competitive market.
• Deliver end-to-end reporting and actionable insights across IFP demand generation, pipeline performance, and close rates to support informed decisions and continuous growth optimization.
• Lead cross-functional teams to develop and launch new or updated go-to-market capabilities, turning market insights and performance data into growth initiatives.
• Develop and operationalize go-to-market enablement for brokers, internal sales, and existing and emerging channels, including value propositions, positioning, and readiness materials.
• Build and scale repeatable enablement frameworks, tools, and playbooks that drive channel effectiveness, consistent messaging, and strong execution.
• Track enablement impact using data and KPIs to refine strategies and inform growth strategies and tactics
• Turn learnings into scalable recommendations and playbooks that improve how IFP products are marketed, sold, and supported across assisted and unassisted channels.
• Develop goals, objectives and actions plans for department, teams and individuals