Sr. Lifecycle Marketing Specialist
San Francisco, CA
Marketing - Performance Marketing & Analytics /
Full-Time Employee /
Hybrid
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Your role in our mission
We're seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns.
The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app and in-account messaging campaigns using a modern marketing automation platform. This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper's bottom line.
How you''ll make an impact
Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar.
Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes.
Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized.
Collaborate directly with marketing analytics, product analytics, and the marketing team to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements.
Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies.
Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary.
Monitor campaign send counts and performance.
Provide insight and subject matter expertise.
Skills that will help you thrive
5+ years of experience in lifecycle marketing with hands-on campaign execution. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered.
Bachelor''s degree
Experience in email, push notifications, in-app and in-account messaging strongly preferred.
Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, SFMC, Marketo, or similar tools that use modern DAG workflows.
Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or EoA.
Knowledge of A/B testing and ability to translate complex test designs into campaign journeys.
Working knowledge of API events and webhooks.
Working knowledge of lifecycle marketing best practices.
Ability to work independently with minimal supervision.
Solid understanding of JSON data structures and how to leverage them in a templating language is a plus.
Experience using event-driven patterns is a plus.
Iterable or similar journey-driven campaign execution experience is a plus.
Fintech or similarly highly-regulated industry experience is a plus.
Resources to help you prosper
Interview process
$115,000 - $144,000 a year
Compensation details: The salary for this position is $115,000 - $144,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.
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About Us
Prosper introduced U.S. consumers to an innovative approach to personal finance as the first peer-to-peer lending platform in the country. Since 2005, Prosper has helped over 2 million customers achieve financial well-being through a comprehensive suite of digital personal finance products.
Prosper's flagship personal loan* marketplace continues to offer unique value for both borrowers and investors, while the Prosper Card¹ provides essential access to credit and flexibility for those managing their financial journey. Guided by its mission to advance financial well-being, Prosper is dedicated to helping people thrive by meeting people where they are with simple, trusted, and affordable financial solutions. Learn more at www.prosper.com.
We're on a mission to hire the very best, and we are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere. It is important to us that every hire connects with our vision, mission, and core values. Join a leading fintech company that's democratizing finance for all!
Our Values
www.prosper.com
Our Story & Team // Our Blog
Applicants have rights under Federal Employment Laws.
Family & Medical Leave Act (FMLA)
Equal Employment Opportunity (EEO)
Employee Polygraph Protection Act (EPPA)
California applicants: please click here to view our California Consumer Privacy Act ("CCPA") Notice for Applicants, which describes your rights under the CCPA.
Illinois applicants: please click here to view our Artificial Intelligence Notice for Applicants.
At Prosper, we''re looking for people with passion, integrity, and a hunger to learn. We encourage you to apply even if your experience doesn''t precisely match the job description. Your unique skill set and diverse perspective will stand out and set you apart from other candidates. Prosper thrives with people who think outside of the box and aren''t afraid to challenge the status quo. We invite you to join us on our mission to advance financial well-being.
Prosper is committed to an inclusive and diverse workplace. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law, including the San Francisco Fair Chance Ordinance. Prosper will consider for employment qualified applicants who are non-US citizens and will provide green card sponsorship.
¹The Prosper Card is an unsecured credit card issued by Coastal Community Bank, Member FDIC, pursuant to license by Mastercard International.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Prosper Prosper is America's fastest growing marketplace for consumer credit, with more than 2 million members and over $1,600,000,000 in funded loans. Prosper allows people to invest in each other in a way that is financially and socially rewarding. On Prosper, borrower's list loan requests between $2,000 and $35,000 and individual lenders invest as little as $25 in each loan listing they select. In addition to credit scores, ratings, and histories, investors can consider borrowers' personal loan descriptions, endorsements from friends, and community affiliations. Prosper handles the servicing of the loan on behalf of the matched borrowers and investors. Prosper Funding LLC is a wholly-owned subsidiary of Prosper Marketplace, Inc. Prosper Marketplace, Inc. is run by Executive Chairman, Steven Vermut, CEO, Aaron Vermut, and President, Ron Suber. Steve and Aaron Vermut are the founders and former managing partners of Merlin Securities, a prime brokerage service based on cutting-edge technology. Prosper Marketplace, Inc.'s investors include Sequoia Capital and Black Rock.