Sr. Email Marketing Lead

We are seeking an experienced Senior Email Marketing Manager to lead the strategy, execution, and operations of a large‑scale email marketing program. This role will oversee the technical development, deployment, and optimization of email campaigns while managing a team of 6–8 email marketing professionals. The ideal candidate combines hands‑on expertise in marketing automation platforms, email coding, segmentation, and personalization with strong people leadership and project‑management skills.Key ResponsibilitiesLead the end‑to‑end execution of email marketing campaigns, including architecture, coding, testing, deployment, and performance optimization.Develop and manage the email marketing roadmap, campaign calendar, content schedules, and promotional planning.Drive business growth through targeted email, SMS, push notification, and automated customer journey campaigns.Build and maintain audience segmentation, personalization strategies, dynamic content, and automated workflows using SQL and scripting languages.Manage and mentor a team of 6–8 email marketing specialists responsible for campaign development, coding, QA, and deployment.Oversee campaign quality assurance, ensuring accuracy, deliverability, responsive design, and brand compliance.Partner with Marketing, Product, Technology, Analytics, and other cross‑functional teams to support customer engagement initiatives.Lead email platform and ESP migration projects, including planning, execution, testing, and stakeholder communication.Manage platform administration, user access, workflow processes, and ongoing operational support.Develop campaign reporting and performance analysis, providing insights and recommendations for optimization.Stay current on industry trends, emerging technologies, and email marketing best practices.Support talent acquisition, onboarding, coaching, and performance management of team members.Required QualificationsBachelor's degree in Marketing, Business, Communications, or a related field preferred.7+ years of email marketing experience, including hands‑on technical development and campaign execution.3+ years of people‑management experience leading high‑performing teams.Extensive experience with enterprise email marketing platforms such as Salesforce Marketing Cloud and/or Adobe Campaign.Strong proficiency with:AMPscriptSQLHTML/CSSDynamic content and personalizationAudience segmentationMarketing automation workflowsExperience executing or supporting ESP migration projects.Experience managing SMS and push messaging campaigns.Knowledge of APIs, webhooks, integrations, and customer data platforms (CDPs).Familiarity with project‑management tools such as Jira, Monday.com, or similar platforms.Preferred QualificationsExperience supporting membership, subscription, insurance, travel, retail, or consumer‑focused organizations.Understanding of UX/UI principles and digital customer engagement best practices.Experience managing complex, multi‑channel customer journeys and lifecycle marketing programs.Key SkillsEmail Marketing Strategy & OperationsSalesforce Marketing CloudAdobe CampaignSQLAMPscriptHTML/CSSMarketing AutomationCustomer Segmentation & PersonalizationSMS & Push MessagingCampaign Analytics & ReportingTeam Leadership & CoachingProject ManagementJob Type & LocationPermanent position based out of Huntington Beach, CA.Pay And BenefitsPay range: $120,000 – $160,000 per year.Medical, Dental & Vision insurance for employees and eligible dependents.401(k) retirement plan with company‑sponsored benefits.Paid time off, paid holidays, and sick leave.Life insurance and disability coverage.Tuition reimbursement / professional development assistance.Employee discounts including AAA‑related products and services.Variable bonus target of 10% for certain positions.Workplace TypeFully onsite position in Huntington Beach, CA.Application DeadlineAnticipated to close on Jul17,2026.About TEKsystemsWe're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune500, across North America, Europe and Asia. As an industry leader in full‑stack technology services, talent services, and real‑world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.Equal Opportunity EmployerThe company is an equal‑opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.San Francisco Fair Chance OrdinancePursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of SanFrancisco, we will consider for employment qualified applicants with arrest and conviction records.Massachusetts Lie DetectorIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Use of Artificial Intelligence (AI)We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.#J-18808-Ljbffr