Sr. Director of Sales, Grocery Channel

Ocean Spray Cranberries Inc

Lakeville, MN

JOB DETAILS
SALARY
$166,400–$219,000 Per Year
SKILLS
Benchmarking, Brokerage, Business Plan, Business Strategy, Channel Management, Channel Sales, Channel Strategies, Coaching, Competitive Research, Consumer Packaged Goods, Cost Control, Cross-Functional, Demand Forecasting/Planning, Dental Insurance, Employee Assistance Plan, Establish Priorities, Expense Tracking, Finance, Financial Strategy, Flexible Spending Accounts, Forecasting, Industry/Trade Analysis, Leadership, Life Insurance, Market Segmentation, Market Share, Marketing, Marketing Strategy, Merchandising, Metrics, Partner Sales, Performance Analysis, Pricing, Profit & Loss, Profit & Loss Management, Retail, Retail Construction, Retail Strategy, Return on Investment (ROI), Revenue Growth, Revenue Management, Sales, Sales & Operations Process (S&OP), Sales Forecasting, Sales Strategy, Scholarship, Strategic Planning, Succession Planning, Supply Chain, Talent Management, Team Building, Training/Teaching, Vision Plan, eCommerce
LOCATION
Lakeville, MN
POSTED
6 days ago

Ocean Spray is hiring for a(n) Sr. Director of Sales, Grocery Channel! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.

Position Location: We're all about flexibility. This will be a remote role based out of our corporate headquarters in Lakeville, MA. We are open to remote candidates.

The Senior Director of Sales - Grocery Channel is a critical commercial leadership role responsible for driving topline growth, profitability, and strategic execution across the U.S. grocery channel. This leader will own customer strategy, sales execution, and trade investment optimization while building long-term partnerships with key retail customers. Building internal influence with key stakeholders and actively leading the sales organization is paramount to success.

The role requires a balance of strategic vision, customer influence, operational excellence, and inspirational leadership to deliver sustainable growth and competitive advantage.

A Day in the Life...

  1. Channel & Customer Strategy
  • Develop and execute a 3-5 year strategic plan for the Grocery channel aligned with enterprise growth priorities.
  • Define customer segmentation and prioritization strategy (e.g., national vs. regional grocery chains, emerging retailers).
  • Lead joint business planning (JBP) with top retail partners, establishing shared growth objectives, category vision, and innovation pipelines.
  • Anticipate shifts in shopper behavior, retailer strategies (private label, omnichannel), and competitive dynamics to proactively adapt plans.
  1. Revenue Growth & Market Share
  • Deliver annual and long-range revenue, volume, and profit targets across key product categories.

  • Identify and unlock growth opportunities through:

  • Assortment optimization

  • Distribution expansion

  • Pricing and promotion strategy

  • Innovation launches and commercialization

  • Drive execution excellence in-store and online, ensuring strong shelf presence and digital visibility.

  1. Trade Strategy & Financial Ownership
  • Own and optimize trade spend investments, ensuring strong ROI and alignment with strategic priorities.
  • Manage full channel P&L responsibility, including forecast accuracy, margin delivery, and cost control.
  • Partner with Revenue Growth Management (RGM) teams to:
  • Improve promotional effectiveness
  • Enhance pricing architecture
  • Drive profitable growth
  1. Leadership & Team Development
  • Lead, coach, and develop a high-performing team of 4 direct and 11 indirect reports.
  • Build strong leadership bench strength and succession plans.
  • Establish a performance-driven culture with clear accountability, metrics, and continuous feedback.
  • Inspire cross-functional collaboration across sales, marketing, supply chain, and finance.
  1. Customer & Broker Management
  • Serve as executive sponsor for key national and regional grocery accounts by building multi-level relationships across organizations including executive levels, category, merchandising, and replenishment.
  • Lead and align broker organization(s) to execute against company strategy and customer priorities.
  1. Forecasting, Insights & Analytics
  • Own demand forecasting and sales planning aligned with S&OP processes.
  • Leverage data and insights (Circana, shopper data, retailer insights) to:
  • Identify category growth drivers
  • Improve decision-making
  • Track performance vs. objectives
  1. Innovation & Market Leadership
  • Partner with Sales Strategy, Marketing, and Category teams to bring consumer-relevant innovation to market.
  • Drive speed-to-market and successful commercialization across grocery customers.
  • Monitor industry trends and competitive activity to maintain a leading market position.

What We Are Looking For:

Required

  • 10+ years of progressive leadership experience in Consumer Packaged Goods (CPG) sales.
  • Deep expertise in grocery channel management, including national and regional retailers.
  • Proven track record managing large-scale P&L and trade investments.
  • Strong experience leading high-performing sales teams and developing talent.
  • Experience with broker-led selling models and complex account structures
  • Demonstrated ability to influence internally and externally at senior executive levels.

Preferred

  • Experience in Revenue Growth Management (RGM) or advanced analytics
  • Omnichannel / eCommerce grocery experience

Education:

Bachelor''s or University Degree (Required) Master''s Degree (Preferred)

Work Experience:

At least 10 Years of Experience

Annual Salary:

$166,400 - $219,000

The base salary range information above serves as a guideline of the position's typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.

Benefits:

  • Complete insurance package on Day-1 that includes a plethora of health and wellness programs

Health, Dental and Vision insurance

  • Health savings account

  • Flexible spending account

  • Life and accident insurance

  • Employee assistance program

  • Telehealth services

  • 1:1 health coaching

  • Supportive benefits for all the stages of your life

  • 401(k) with up to 6% Company matching; additional potential discretionary match at year-end

  • Short-Term Incentive/Performance bonuses

  • Flexible scheduling options

  • Vacation pay, up to three weeks of time (pro-rated for your first year of employment)

  • Holiday pay for 12 holidays

  • Career development and growth opportunities

  • Tuition/Education assistance programs

  • Access to LinkedIn Learning

  • Scholarship programs for children of employees

  • Parental leave

  • Bright Horizons Family Solutions - Back-up care, tutoring, etc.

  • Adoption assistance

  • Bereavement leave

  • Up to $300 fitness reimbursement

  • Up to $300 massage reimbursement

  • Employee appreciation events

  • Employee discounts

  • Charitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

  • Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
  • Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.
  • Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
  • Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

About the Company

O

Ocean Spray Cranberries Inc

About Us
For 80 years, Ocean Spray's logo has been an enduring symbol of what we stand for - taste, health and heritage. From the creation of the Cooperative, to the steady wave of new products designed to delight customers today, Ocean Spray has a history of quality, great taste and innovative products. Beginning with the harvest, it is the spirit of discovery and determination, and the dedication of grower-owners and employees, that allows us to manufacture and market our products to delight consumers around the globe!

As we develop new products and expand our markets we are looking to hire talented individuals that want to be part of our team. If you thrive in a fast-paced, dynamic, team environment you will love working at Ocean Spray. At Ocean Spray we understand the value of working together, while knowing each individual plays a vital role in the company's success. Our business has always been and continues to be built on the people from different backgrounds, coming together for a common goal: to make Ocean Spray the best branded cooperative in the world. The same sense of opportunity, resourcefulness and innovation on which the Cooperative was founded is what drives Ocean Spray today!

Headquartered about 45 minutes South of Boston in Lakeville-Middleboro, Massachusetts, our corporate office employs over 450 people in Marketing, Finance, IT, Operations, Ingredient Technology, Supply Chain, Agricultural Supply, Research & Development, Human Resources, and Communications. The majority of Ocean Spray employees are in our food and beverage manufacturing facilities in Massachusetts, New Jersey, Wisconsin, Nevada, Texas, Washington, and Florida.

Our Mission
To provide our Grower-Owners with a superior value proposition for their membership, comprised of competitive commodity payments plus world-class value from the processing and marketing of their fruit.

Our Values
As one of the most successful cooperatives and prized consumer brands in the world, we are unique. As employees, we experience first-hand the labor of love our Grower-Owners put into providing healthy fruits for the world to enjoy. Our values reflect their hard work:

Respect
We encourage diversity of thought, heritage and experience. Our collective commitment to openness and teamwork fosters a culture where collaboration, coaching and trust prosper. We take pride in making products that come from a good place, so we protect our resources to meet present needs without compromising our future.

Ownership
Our efforts are as equally devoted and passionate as those of our Grower-Owners. We hold ourselves and each other accountable to the highest standards and results in everything we do. We are committed to supporting and engaging one another as we are the catalysts for our success.

Innovation
We approach each day with initiative, curiosity and creativity to meet the wants and needs of our customers and consumers. Asking ourselves what is right for our customers and consumers inspires meaningful innovation and a culture of continuous improvement that strengthens our brand and business.

Benefits
Ocean Spray has adopted a Total Rewards approach which integrates our compensation and benefits plan under one cohesive strategy. Total rewards include: base salary, incentives, pay for time not worked, health and welfare benefits, retirement benefits, and other perquisites. We will leverage the components of Total Rewards to maximize return on investment while providing programs which attract and retain the best talent to drive Ocean Spray performance.

  • Medical/Dental Insurance Plans
  • Life Insurance
  • Retirement Benefits
  • Vacations and Holidays
  • Employee Assistance Program (EAP)
  • Other Benefits
  • Ocean Spray recognizes the importance of balance in its employees' professional and personal lives. Although eligibility for specific programs and facilities vary by location and scheduled hours, Ocean Spray offers other benefits including: adoption assistance, tuition reimbursement, flexible spending accounts, disability coverage, volunteer programs, professional memberships, group insurance (auto and home, pet), group legal services, health and wellness events, and scholarship assistance for family members.

For more detailed information please visit our website at http://oceanspray.com

Ocean Spray believes employee diversity makes good business sense. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans Readjustment Act of 1974, and Title I of the American's with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 508-923-3878 for assistance. Ocean Spray is an equal opportunity/affirmative action employer m/f/d/v.

COMPANY SIZE
1,500 to 1,999 employees
INDUSTRY
Consumer Packaged Goods Manufacturing
FOUNDED
1930
WEBSITE
http://www.oceanspray.com