Title: Senior Director of Marketing
Location: Onsite | NYC Metropolitan Market
Reports To: Chief Executive Officer/ VP of Marketing
About the Company
Our client is a high-growth, founder-led, multi-unit restaurant platform with a distinctive cultural identity and a loyal, multi-generational customer base. What began as a celebrated regional concept has evolved into a scalable brand poised for accelerated national expansion across both full-service and fast-casual formats.
With new market entries and store openings on the horizon, the company is entering its next chapter of disciplined, performance-driven growth and is seeking a strategic marketing leader to help shape that trajectory.
The Opportunity
The Senior Director of Marketing will lead the company’s marketing function end-to-end, driving brand visibility, guest demand, and measurable unit-level performance across an expanding footprint.
This leader will integrate brand storytelling with performance marketing — connecting digital channels, loyalty/CRM, local store marketing, and guest experience to tangible business outcomes including traffic growth, same-store sales, and successful new store ramps.
Reporting directly to the CEO and partnering closely with Operations and Finance, this role requires both strategic vision and hands-on execution. The ideal candidate has successfully scaled a multi-unit restaurant or retail platform and understands how to build demand while preserving brand integrity during rapid expansion.
Key Responsibilities
Brand & Growth Strategy
- Lead annual integrated marketing strategy across multiple concepts
- Refine and evolve brand positioning as the platform expands into new markets
- Build high-impact campaigns supporting store openings and ongoing traffic growth
- Balance national brand consistency with localized relevance
Digital & Performance Marketing
- Own performance across paid media, SEO, social, content, and CRM/loyalty
- Drive measurable improvements in reservations, online ordering, in-store traffic, and conversion
- Manage agency partners while remaining fluent in performance dashboards and KPIs
- Translate data insights into actionable growth strategies
Local Store Marketing & Guest Experience
- Develop scalable playbooks to support pre-opening and post-opening success
- Partner with Operations to align marketing initiatives with in-store execution
- Leverage guest feedback, analytics, and reviews to inform creative and promotional strategy
Financial & Team Leadership
- Own marketing budgets, channel allocation, and ROI reporting
- Track CAC, LTV, and performance by channel and location
- Lead and develop a team of 5+ internal and external contributors
- Build systems and processes that support rapid, disciplined expansion
Success Metrics
- Same-store sales growth
- Guest traffic and transaction volume
- New store ramp performance
- Digital conversion and loyalty engagement
- Marketing ROI by channel and location
Qualifications
- 10+ years of progressive marketing leadership within restaurants or hospitality brands, with a particular focus on full-service and fast casual
- Direct experience with growth oriented full-service restaurant brand
- Proven success scaling a multi-unit platform through expansion
- Experience building and leading teams of 5+ members
- Strong financial acumen with the ability to connect marketing initiatives to revenue and unit economics
- Deep expertise across digital, performance media, CRM/loyalty, and analytics
- Experience managing agencies and holding partners accountable to KPIs
- Hands-on operator mindset with strong cross-functional leadership skills
- Passion for hospitality and culturally rooted brands
- Local NYC candidates ready and able to work in the United States without visa sponsorship
Benefits
- Base salary range of $150,000 - $175,000 based on experience
- Medical/dental/vision insurance
- Life and disability insurance
- generous PTO
- 401k