Sr. Director of Channel Marketing & Operation

This is a senior leadership role responsible for overseeing Gibson's full channel activation function: paid media, social media, owned and earned channels, ecommerce/DTC support, dealer and retail marketing support, and the marketing operations infrastructure that keeps it all moving. The Sr. Director is the connective tissue between brand strategy and channel execution ensuring that campaigns hit the right audience, through the right channels, with the rigor and governance to prove it's working. This leader manages a team of specialists spanning performance, lifecycle, social, PR, DTC/eCommerce/retail support, and ops, and serves as a key voice, in alignment with leaders of Brand Strategy and Creative, in defining how Gibson markets itself to the world.

Essential Functions

• Channel Strategy & Leadership:Lead a multi-discipline team spanning paid media, social, owned media/CRM, PR/earned media, dealer and retail marketingsupport, integrated marketing CIsupport, ecommerce/DTCsupport, and marketing operations. Set team-level goals, OKRs, and resource allocation in alignment with Marketing 3.0 priorities.
• Omnichannel Activation:Ensure brand campaigns are activated consistently and measurably across all owned, paid, and earned channels. Drive shift from channel-siloed execution to unified campaign delivery anchored on shared creative assets and a common campaign calendar.
• Ecommerce & DTC Growth:Supportthe marketing strategy for Gibson's direct-to-consumer business, including ecommerce site performance, DTC planning and operations, and lifecycle marketing. Partner with the ecommerce commercial team on sell-through goals.
• Dealer & Retail Enablement:Build and maintain the marketing infrastructure that supports Gibson's dealer network - asset distribution, co-marketing, promotional toolkits, and sell-through visibilitysupport.Help drive closer alignment between marketing and commercial teams.
• PR & Earned Media:Oversee the earned media strategy for Gibson, including partnerships with PR agencies, artist-driven press moments, product launch coverage, and brand reputation management.
• Marketing Operations & Governance:Champion workflow governance, campaign intake standards, and cross-functional coordination across the Channel/Operations domain. Ensure Monday.com and other operational tools are used consistently and intelligently.
• Performance & Measurement:Partner with analytics to define channel KPIs, reporting cadence, and attribution frameworks. Build a culture of performance accountability across the team.
• Cross-Functional Partnership:Serve as the primary liaison between the Channel/Operations domain and Category Strategy, Content/Creative, and enterprise functions including Product Development and Commercialgot omnichannel activation and impact.
• Other duties as assigned.

Required Skills/Abilities

• Channel Marketing Expertise:Deep, practical experience leading teams across paid media, social, CRM, ecommerce, and/or PR - with the ability to speak credibly to each function while keeping teams aligned to a common strategy.
• Operational Leadership:Proven track record of building governance, workflow standards, and accountability mechanisms across complex marketing organizations.
• Ecommerce Fluency:Comfort with DTC business models, ecommerce KPIs, digital merchandising, and the operational demands of running a direct sales channel at scale.
• Data & Analytics Orientation:Ability to define measurement frameworks, interpret performance data, and make resourcing or strategic decisions based on channel results.
• Cross-Functional Influence:Skilled at navigating matrixed organizations and aligning stakeholders across commercial, creative, technology, and executive teams.
• Team Development:Experience building and developing high-performing, multi-discipline marketing teams through clarity, coaching, and accountable leadership.

Required Education and Experience

• Bachelor's degree in Marketing, Business, Communications, or related field. MBA or advanced degree is a plus.
• 10+ years of progressive marketing experience with at least 4 years in a senior leadership role overseeing cross-channel marketing functions.
• Demonstrated experience managing teams across paid media, social, ecommerce/DTC, and/or retail marketing.
• Experience in a consumer brand, entertainment, lifestyle, or instrument/music category preferred.
• Track record of driving measurable business results through integrated channel marketing programs.

Essential Knowledge

• Deep understanding of omnichannel marketing strategy - how paid, owned, and earned channels interact and reinforce one another across the consumer journey.
• Familiarity with theMarTechecosystem supporting channel marketing - platforms such asEmarsys, Shopify Plus, Sprout Social, Salesforce, Monday.com, and paid media buying platforms.
• Knowledge of ecommerce operations, digital merchandising, and direct-to-consumer growth levers in a branded goods context.
• Understanding of dealer/retail marketing dynamics, including partner enablement, promotional coordination, and sell-through measurement.

Personal Qualities

• Builder:Energized by the challenge of bringing structure and momentum to organizations in transformation.
• Direct Communicator:Gives and receives clear feedback; operates without ambiguity even in complex, fast-moving environments.
• Operator at Heart:Believes great strategy dies without great execution - and builds systems to ensure it lands.
• Commercially Minded:Thinks about marketing in terms of business outcomes, not just activity or output.
• Curious:Genuinely interested in music, culture, consumer behavior, and the Gibson brand story.
• Collaborative:Builds trust across diverse teams and stakeholders; knows when to lead and when to listen.

Travel Requirements

This position may require domestic and occasional international travel to support marketing activations, dealer/retailer engagements, artist moments, team offsites, and company meetings. Estimated travel is approximately 20-25% of time.

Physical Demands

• Typical office environment
• Ability to work on a computer for extended periods
• Ability to travel as required
• Ability tolift upto 25 pounds occasionally
• Ability to attend events, productions, and meetings as necessary