Business Skills, Candidate Pipeline, Change Management, Coaching, Continuous Improvement, Cross-Functional, Customer Conversion, Customer Satisfaction, Customer/Client Research, Establish Priorities, Financial Operations, Financial Strategy, Leadership, Localization, Merchandising, Metrics, Operational Strategy, Problem Solving Skills, Retail, Sales, Strategic Planning, Succession Planning, Visual Merchandising
About the Role
The Senior Director, Field Visual Merchandising leads the brand’s field visual function, setting the strategic direction for how brand vision is translated and executed across all store environments. Reporting to the Head of Stores, this role serves as the primary liaison between HQ Visual and Field Leadership, ensuring
alignment between creative intent and operational execution to drive a consistent, customer-centric experience and profitable sales.
What You'll Do
Visual Strategy & Direction
•Define and lead the field visual merchandising strategy, influencing enterprise visual direction to ensure alignment with brand vision and business goalsTranslate HQ visual direction into scalable, actionable frameworks for field execution
•Establishconsistentvisual standards, priorities, and success metrics across all store formats and markets
•Leverage customer insights and business data to inform merchandising decisions and optimize impact
HQ–Field Integration
•Serve as the primary connector between HQ Visual, Stores, and Field Leadership
•Create structured feedback loops to influence HQ strategy, tools, and processes based on field insights
•Partner cross-functionallyto ensure strategies are executable and optimized for stores
Field Visual Leadership
•Lead and develop a multi-level field visual organizationacross multiple regions, formats, and market dynamics.
•Build a strong talent pipeline through coaching, capability building, and succession planning
•Defineand upholdorganizational structure, ways of working, and performance expectations across regions
Execution Excellence
•Drive consistent, high-quality execution of visual standards while enabling market-level localization when appropriate
•Establish routines and tools toassess execution,monitorperformance, andcontinuously improve outcomes
•Ensure alignment of visual execution with business priorities and store operations
Business & Cross-Functional Impact
•Drive measurable impact on sales, conversion, customer satisfaction, and productivity through visual merchandising strategy andexecution.Influenceenterprise initiatives, prioritization, and investment decisions as part of Stores leadership team.
•Partner with Finance and Operations to align visual strategies with financial and operational goals
LeadershipExpectations
•Acts as the senior field voice in shaping visual and store experiencestrategy.Leadsmultiple teams of leaders with accountability for end-to-end results
•Influences senior leadership decisions and cross-functional priorities.
•Solves complex, ambiguous problems anddrivesinnovative, scalable solutions.
•Lead change management for new visual strategies, tools, and ways of working across the field organization
Who You Are
Qualifications
•12–15+ years of progressive retail leadership experience, including multi-unit and field-based roles
•Deep expertise in visual merchandising, field operations, and strategy development
•Proven ability to translate creative vision into scalable, operational execution
•Strong leadership capability with experience leading leaders and large, distributed teams
•Exceptional communication and influencing skills with the ability to partner at senior (VP+) levels
•Strong business acumen with the ability to connect visual strategy to financial outcomes
T
The Gap
Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.
Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.