Sr Director, Brand Management

Salary Range: $160,000.00 To $190,000.00 AnnuallySamyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don't just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.At Samyang America, you'll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.If you're ready to be part of a brand that's more than just food - a brand that moves culture and creates unforgettable moments - join our team today!Position SummaryWe are seeking an experienced and strategic Sr Director of Brand Management for Tangle and Samyang to lead end‑to‑end marketing and commercial success for the Tangle and Samyang brands.Key ResponsibilitiesLead brand management function for Tangle and Samyang brandsLead, manage, and develop the Tangle and Samyang brand management team (4+ headcount)Develop and lead annual strategic plan to deliver against business objectives for portfolioLead brand and market expansion efforts for a portfolio of productsBuild brand strategy and portfolio strategyPartner with the Innovation team and HQ on developing innovation roadmapDevelop and execute U.S. marketing strategies aligned with global brand guidelines and local customer needsServe as the key liaison between U.S. marketing and Korean HQ to ensure alignment of brand direction, product messaging, and launch plans.Lead end‑to‑end go‑to‑market strategy for new product launches, including product adaptation, pricing strategy, promotional planning, and channel‑specific activation.Lead product positioning and consumer messaging across key touchpoints such as in‑store, e‑commerce, digital, and social platformsPartner cross‑functionally with Sales, Product Development, Supply Chain, and HQ to ensure timely and successful execution of marketing plansOwn the category P&L: managing price, cost, marketing, and budget to ensure profitability targets are metDevelop and execute integrated marketing communication strategies across ATL, digital, in‑store, social media, shopper marketing, and e‑commerce platforms to drive awareness and engagementMonitor consumer behavior, competitive dynamics, and market trends to inform strategic decisions and identify growth opportunitiesLead and mentor the marketing team, agency partners, and external vendors to deliver high‑impact campaignsTrack and report marketing KPIs, ROI, and customer engagement metrics to U.S. leadership and HQ stakeholdersRequirements10+ years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizationsCPG Food & Beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top‑CPG non‑food firms (P&G, Unilever, Colgate, Clorox, etc.)New product commercialization and launch experience in retail is mandatoryExisting marketing director with 1-3 years experienceMust have people management experience, managing a minimum of 3 people at the same timeHighly analytical with proficiency analyzing and making recommendations based on consumption (IRI and Neilsen) and shipment dataExperience managing integrated marketing campaigns including paid, organic, shopper, and influencersExperience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTCExperience partnering with global organizationsLed packaging and brand design projectsThe base salary for this position is between $160,000.00 and $190,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.Equal Employment Opportunity EmployerSamyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.#J-18808-Ljbffr