Responsibilities:
Job Summary: As a Senior Marketing Manager, you'll own and drive highly visible strategic marketing initiatives. You'll lead cross-functional teams and coach and mentor others.
Key Responsibilities & Essential Functions:
• Management / Communications / Leadership:
- Provides strategic leadership; offers strategic, forward-looking marketing solutions to address business challenges; oversees strategy, planning, and execution of best-in-class, integrated marketing initiatives
- Owns / drives highly visible strategic marketing initiatives; creates a cohesive marketing strategy to clearly solve business challenges
- Serves as / viewed as a trusted advisor to business leaders and key stakeholders; provides strategic counsel, idea generation, and consultation on marketing solutions that meet business challenges
- Champions for our customer, weighing in with strategic and tactical feedback that will help make H-E-B marketing more customer-centric
- Leads cross-functional teams end-to-end, from brief to planning and all execution stages; ensures plans align with agreed-upon strategy and execution of messaging in market across all channels
- Monitors marketing plan performance; course-corrects as needed
- Identifies areas of opportunity to acquire new customers and subsequent campaigns to increase customer retention
- Works closely with other marketing leaders on message prioritization and the creation of a H-E-B marketing calendar
- Coaches / mentors others
- Develops strong relationships with internal teams in stakeholders
- Applies advanced-level subject matter knowledge to solve common business issues within established guidelines; recommends appropriate variances
- Serves as a team or project leader; provides direction to team activities and facilitates information validation and team decision-making process
- Works without day-to-day supervision; handles most unique situations; may seek advice to make decisions on complex business issues
The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.
Qualifications & Key Requirements:
Work Experience:- 7+ years Experience in marketing - Required
Knowledge/Skills/Abilities:- Advanced verbal / written communication and presentation skills - Required
- Advanced leadership and influencing skills - Required
- Advanced critical thinking and problem-solving skills - Required
- Advanced analytical skills; ability to analyze / draw conclusions from data - Required
- Ability to drive long-term brand equity growth while delivering on business performance objectives - Required
- Ability to lead large cross-functional project teams - Required
- Ability to gain alignment with cross-functional teams, leaders, and stakeholders on complex projects - Required
- Ability to manage multiple priorities and deadlines, and shift focus between projects / tasks; attention to detail - Required
- Ability to demonstrate perseverance in achieving complex / ambiguous goals - Required
- Ability to foster teamwork - Required
Education:- A related degree or comparable formal training, certification, or experience - Required
Licenses/Certifications:
Physical Demands & Working Conditions:- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Work extended hours
The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Last revised: 10/1/2021