Sr. Content Marketing Coordinator

Support in the planning and execution of marketing assets & campaigns across all premium digital platforms, linear networks, home entertainment, and direct-to-consumer channels

OVERVIEW: 
This role plays a key part in ensuring content is effectively positioned, promoted, and delivered to audiences across multiple distribution windows and touchpoints. The ideal candidate is highly organized, detail-oriented, and experienced in multi-platform content marketing within the streaming and television entertainment industry managing day-to-day workflows across release planning, creative asset development, and partner communication, working closely with internal teams, platforms, and external partners. The role plays a key part in keeping projects on track, supporting campaign execution, and delivering reporting and insights to support the Director of Global Content Marketing.

RESPONSIBILITES

• Own execution and optimization of assigned global marketing workstreams across digital, linear, and home entertainment platforms, ensuring alignment with overall campaign objectives
• Manage campaign timelines, deliverables, and approvals across internal teams and external partners
• Assist in briefing creative teams and agencies, ensuring assets align with brand and platform requirements
• Apply independent judgment to optimize campaign elements, asset strategies, and platform-specific execution in alignment with established brand and platform guidelines
• Analyze engagement and performance of TV content across key platforms and provide recommendations to improve discoverability, audience reach, and overall campaign effectiveness
• Liaise with networks and platforms to align on messaging, tune-in strategies, and promotional opportunities.
• Support in building annual release calendars for DTC Amazon Prime Video Direct (APVD) SVOD & EST in collaboration with Distribution and Brand teams.
• Manage campaign workflows, timelines, and deliverables, proactively identifying risks, resolving issues, and ensuring projects remain on track across internal teams and external partners
• Ensure compliance and certification with Amazon platform specifications, metadata requirements, and delivery deadlines
• Optimize titles, descriptions, keywords, and artwork to improve discoverability on Amazon.
• Monitor the APVD performance and provide reporting insights to inform future releases
• Serve as a key point of contact for networks and platform partners, aligning on executional requirements and advising on content positioning within defined campaign parameters
• Coordinate artwork, metadata, and promotional copy for retail and digital storefronts (e.g., iTunes, Amazon, Google Play)
• Prioritize deliverables across multiple concurrent projects, balancing deadlines and business impact in a fast-paced environment
• Track Home Ent release schedules and ensure all marketing materials are delivered on time
• Support the planning and execution of distribution trade shows and industry markets, including events such as MIPCOM and MIFA
• Oversee content publishing workflows and digital asset delivery (including trailers, clips, and key art), ensuring optimization for platform requirements and audience engagement
• Assist with booth design, branding, and on-site logistics at trade shows and industry events.
• Partner with distribution teams to ensure content is effectively showcased and aligned with event goals
• Maintain distribution release trackers, calendars, and status reports to support accurate planning and execution
• Coordinate cross-functional communication across marketing, distribution, and creative teams
• Develop presentation materials for internal and external stakeholders

REQUIREMENTS:

• Bachelor's Degree preferred
• 3-5 years' Experience in digital & TV content marketing and Experience working across multiple platforms (digital, VOD, FAST, OTT)
• Familiarity with Amazon Prime Video Direct or similar distribution platforms preferred
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint) and project management tools
• Ability to manage multiple projects in a fast-paced environment