As the Sr. Channel Marketing Manager, you are the strategic owner of how Ring & Blink products come to life across the North America offline retail channel. You define the long-term marketing vision and customer experience (CX) strategy for in-store environments spanning The Home Depot, Homebuilder and Pro Channels. Working cross-functionally with product marketing, design, sales, and third-party vendors, you are the recognized expert for Ring & Blink channel marketing across GTM, categories, retailers, and creative. You leverage AI-powered tools and automation to drive operational excellence, enhance project management, and deliver cost efficiencies across all in-store programs.
Key job responsibilities
Strategy & Vision
Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Homebuilder channels.
Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring&Blink.
Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption
Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment
Shopper Marketing & In-Store Experience
Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Homebuilder)
Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level
Create CX experiments that, if successful, can be scaled for future offline experiences
Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale
AI & Process Innovation
Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities
Execution & Operations
Manage in-store merchandising execution including go-to-market asset creation (tear pads, dummy units, POP displays, digital content)
Manage lead-times, workback schedules, and in-store project budgets
Develop marketing support programs for distributors and independent retailers
Cross-Functional Leadership & Stakeholder Management
Build and maintain relationships with Visual Merchandising, Marketing, In-store Operations, and Merchant teams at key retailers
Clarify and drive project commitments; establish and maintain clear chains of ownership
Anticipate changes and bottlenecks, provide escalation management, and balance customer needs vs. technical and operational constraints
Measurement & Insights
Measure the performance of in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
Leverage marketing programs and data to identify strategic selling opportunities
About the team
The Ring & Blink Offline Channel Marketing team expands the distribution and availability of Ring & Blink Devices, Features, and Services by initiating and managing partnerships with offline retailers. This role sits within the Integrated Channel Marketing and Global Events organization supporting all in-store, digital and event experiences in the retail channel - including consumer electronics, mass merchants, regional chains, DIY, hardware, and club stores across multiple market segments. The focus is North America, with frequent collaboration with Ring & Blink Channel Marketing globally to learn and share best practices.