As a Sr. Channel Marketing Manager, you are passionate about the retail experience and driving innovation in-store leveraging AI-powered solutions. Our vision is to define and create delightful experiences for the offline customer that help them discover, purchase, and engage with Ring&Blink products, features and services. You create the strategy and vision for how Ring&Blink products come to life offline. Working in a cross-functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative.
As the Sr. Channel Marketing Manager, you will be a self-starter, a creative thinker and responsible for how Ring&Blink devices come to life for the North America (NA) Offline Retail channel. You will own and drive the strategy for our device customer experience, working closely with demo product managers, channel marketing, design, and 3rd party fixture vendors. You define the CX, while gathering inputs from your channel marketing and sales team on the needs of their retail shopper. You strive to invent and simplify, creating strategies and playbooks that the CM team can use to make their every day jobs easier. You leverage AI tools and automation to drive process improvements, enhance project management capabilities, and deliver cost efficiencies across in-store programs. Your North Star is creating an in-store experience that is bar-raising, quickly recognized by Ring&Blink shoppers globally, while staying true to our brand voice.
Key Job Responsibilities:
• Define the long-term marketing vision for the offline retail experience • Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption • Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration • Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence • Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs • Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation • Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools • Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams • Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders • Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment • Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates • Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team • Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale • Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners • Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories • Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession • Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools • Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies
A Day in the Life:
You must be responsive, detail oriented, and flexible to handle change. You are right a lot, able to see around corners, and comfortable with ambiguity. You have the ability to work with new and new-to-world concepts and creating user stories that are easily digestible. You go back and forth easily with high level strategies across categories, while diving deep to learn the nuances of specific product launches. You think like the customer, representing them in all meetings you attend. You obsess to get the small details right that matter, without sacrificing speed to market. You have backbone, and disagree and commit by being the voice of the customer in internal reviews. You proactively identify opportunities to leverage AI and automation to improve team efficiency and program outcomes.
About the Team:
The Ring&Blink Offline Channel Marketing team expands the distribution and availability of Ring&Blink Devices, Features and Services by initiating and managing partnerships with offline retailers. This role sits within the Channel Marketing and Launch Management (GTM) team that supports all of our in-store experiences in the indirect channel. This includes consumer electronics, mass merchant, regional chains, DIY, hardware, club stores across multiple market segments outside of Amazon physical stores. Your focus is North America, but you also collaborate frequently with Ring&Blink Channel Marketing globally to learn and share best practices.