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Sr. Channel Manager

Hunter Fan Company

Cordova, TN

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JOB DETAILS
SKILLS
Analysis Skills, Best Practices, Budget Management, Cadence, Channel Management, Channel Marketing, Channel Strategies, Communication Skills, Competitive Research, Continuous Improvement, Cross-Functional, Detail Oriented, Finance, Leadership, Market Analysis, Market Research, Market Share, Market Tracking, Marketing, Marketing Plan, Mentoring, Microsoft Office, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Management, Performance Tuning/Optimization, Pricing, Process Management, Product Lifecycle, Product Pricing, Product Profitability, Product Support, Product/Service Launch, Profit & Loss, Promotional Programs, Reporting Dashboards, Revenue Analysis, Revenue Growth, Risk Analysis, Sales, Sales Strategy, Strategic Planning, Team Lead/Manager, Team Player, Technical Strategy, Trend Analysis, eCommerce, eCommerce Sales
LOCATION
Cordova, TN
POSTED
Today
Summary

The Sr. Channel Marketing Manager is responsible for leading market analytics, channel and account strategies, and pricing and promotional programs that drive profitable sales growth and market share expansion. This role owns market and performance analytics, synthesizing internal and external data into actionable insights that inform strategic decision-making across Sales, Marketing, Product, and Finance.

This position develops both short- and long-term strategies, translates them into executable plans, and ensures delivery of measurable business results. Acting as a key liaison between internal teams and external customers, this role drives alignment, optimizes performance, and identifies opportunities to win in the market.

Essential Duties & Responsibilities

Strategic Planning and Leadership

Harmonize sales and marketing plans, ensuring budgets align with company objectives

Develop and execute global channel strategies

Lead cross-functional coordination for customer line reviews

Partner with Finance, Engineering, and Product to improve profitability

Define and oversee pricing strategies

Leverage market analytics and insights to inform strategic decisions

Market Analytics and Insights

Own market, channel, and customer analytics across multiple data sources

Translate complex data into actionable insights that drive pricing, promotion, & assortment

Identify trends, risks, and opportunities to improve performance

Develop dashboards and reporting tools

Lead regular business reviews with insights and recommendations

Embed analytics into cross-functional decision-making

Merchant Mindset

Optimize inventory health and turns by strategically managing pricing, promotions, and clearance activities

Establish marketing and sales programs to achieve financial goals

Lead and execute annual promotional calendars

Implement best practices aligned to partner requirements

Manage pricing to maximize profitability

Lead market research and competitive insights to win at each account

Product Lifecycle Planning

Manage promotional and markdown activity

Own excess and obsolete processes and pricing

Ensure new product introductions are priced correctly

Performance Analytics & Insights

Develop dashboards delivering actionable insights

Analyze promotional effectiveness and ROI

Monitor competitive and market dynamics

Communicate insights and recommendations to leadership

Establish reporting cadence for optimization

Product Launch Excellence

Collaborate to identify channel gaps and opportunities

Manage NPD process to align product readiness to channel implementation needs

Team Leadership

Lead, mentor, and develop a high-performing team

Foster a culture of accountability, speed, and continuous improvement

Align team goals with company revenue objectives

Cross-Functional Collaboration

Partner closely with eCommerce, sales, marketing, IT, and finance teams

Align initiatives with inventory, promotions, and retail strategies

Support new product launches with performance-driven analytics

Education

Required:

Bachelor's degree in finance, marketing, business, or a related field

Preferred:

MBA or advanced degree

Certifications in pricing, analytics, or other related disciplines & platforms

Special Qualifications & Skills

Proven track record of driving measurable revenue growth through analytics

Analytical mindset with the ability to translate data into strategy and action

Excellent leadership, communication, and cross-functional collaboration skills

Experience in consumer products, durable goods, or eCommerce-driven businesses preferred

Proficiency in Microsoft Office and analytics tools

Ideal Candidate Profile

Thrives in a results-driven, accountable environment

Highly organized and detail-oriented

Self-motivated and adaptable

Strong operator with both strategic, technical, and financial acumen

Demonstrated track record of long-term tenure with an organization, including progressive responsibility and internal promotion

Experience operating in a mid-sized company environment, with the ability to balance strategic leadership and hands-on execution

Strong background in consumer goods (CPG or durable goods)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

About the Company

H

Hunter Fan Company