About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
About the Role
TheSr. Analyst, Video and Programmatic Media (VPM)position is an opportunity to take the nextstepat a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great criticalthinkingandasophisticated understanding of the video/audio landscape. Their role will play a pivotal part in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.
Responsibilities of anVPMSr. Analyst:
Cross-functional strategy & thought leadership:
Act as a subject matter expert for Video and Audio Media strategies (e.g.CTV, OLV, YouTube, streaming audio; TV/Radio a plus) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
Develop and drive forwardholistic cross-platformvideo andmedia strategies and roadmaps aligned with client program growthgoals
Understand and find synergieswith other paid mediachannels within the client mix in partnershipacross activateteams
Mediamanagement & execution:
Lead day-to-day management,execution,and optimization of clientvideo and audioprograms including:
Campaign planning,strategyand plan documentation
Campaign tactics, audiencebuild-out andoptimization
DSPAlgorithmic and manual bidding strategy and optimization
Test ideation, planning, and management
Analysis, reporting andinsights
Creative management and trafficking execution
Inventorymanagement
Strategic partner management
Ad Verification Tool strategy and analytics
Client relationship management:
Demonstrate an understanding of client business/industry and how their work connects to the broader project and clientgoals
Lead day-to-day management of clientVideo and Audioprograms including:
Clearly defining program objectives, tactics and KPIs
Developing and delivering client communication
Buildvideo/audio-specificstrategies for clients and lead tactical planning andexecution
Effectively manage & grow client relationship and establish trust andcredibility
Strive to be the best interaction of the client’sday
Team leadership and employee development:
Manage work independently with initial direction fromleadership
Regularly speak up, askquestions,and express yourPOV
Help train new Ovative teammembers
Foster a culture of open communication and 360-degreefeedback
Strategic Planning expertise
Requirements:
3+ years of experience directly responsible for enterprise-level Video/Audio Advertising or related programswith digital videoand audioexpertise across YouTube, online video, CTV, Streaming Audio and Podcasts
Proven mastery of the following:
Performance based, direct response marketingprograms
Programmatic Trading via self-service DSPs (The Trade Desk, DV360, or others)
Execution with ad servingtoolsand technology (The Trade Desk, Google Ads,DCMetc.)
Ad Verification Tool usage (DoubleVerify, MOAT, IAS, etc.)
External partner management
Solid analytical background demonstrating the ability to understand business problems, analyze trends, drawconclusionsand make actionable recommendations;Proven track record of success driving strongresults
Great communication and client management skills
Sound conceptual and analytical problem-solving skills
Exceptional attention to detail
Ability to work independently and drive efforts from start tofinish
Preferred
Pay Transparency
AtOvative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Sr. Analyst positions, our compensation ranges from $62,000 to $93,000, which is inclusive of a 15% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!