About Ovative GroupOvative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.About The RoleAs Ovative continues to grow at an exciting rate, so does our need to expand and scale our website tagging, pixel support, and data quality infrastructure. Data and analytics are at the core of Ovative's offerings, and this role sits at the intersection of those two disciplines. In this position, you will serve as the subject matter expert on marketing pixel implementation, server-side tagging, and CAPI integrations — the most critical technical competencies for this role. You will partner with client technology teams to outline requirements, troubleshoot implementation issues, and handle final UAT testing prior to deployment. Alongside this, you will support internal reporting data quality, stakeholder training, and the readiness of data pipelines that power our client-facing insights. The ideal candidate is a self-starter who combines deep technical knowledge of modern tracking infrastructure with strong communication and relationship management skills. This role is pivotal in helping Ovative expand our distinctive offerings and position in the market as a data and technology leader.Responsibilities Of a Sr. Analyst, Measurement - Data IntegrationServer-Side Tagging & CAPI Implementation & Consultation (Primary Focus)Lead the architecture, implementation, and QA of server-side tagging solutions across client environmentsServe as a technical advisor to clients pursuing self-managed implementations, translating complex tagging architectures into clear, actionable guidanceReview and validate client-led implementations against platform best practices, providing structured feedback and escalation paths when issues ariseManage and document tag implementations across past and current client engagementsStay current on evolving server-side tagging capabilities in Google Tag Manager, Tealium, and other TMS platformsMonitor and adapt to vendor pixel, event, and conversion tracking changes as they are releasedImplementation & UATLead QA of newly launched tags and pixels in conjunction with media analystsTraffic pixel and tagging details — including naming, placement, and code — to clients on time, aligned to their development sprint schedulesTroubleshoot implementation and deployment issues with urgency, keeping data impact implications top of mindUnderstand the landscape of multiple websites across multiple platforms as it relates to current and future tracking statesClient & Internal Relationship ManagementAct as the primary client contact for all pixel, tagging, and CAPI requests during implementation, testing, and deployment phasesProduce client-facing documentation including implementation guides, QA checklists, and tagging specifications tailored to each client's technical capabilityClearly communicate updates and key details to both internal and client stakeholdersServe as liaison during UAT troubleshooting, coordinating between the client, development teams, and internal analystsCoordinate internal requests with client development sprint schedules to ensure timely media launchesRegularly meet with analyst counterparts to stay current on vendor and client updatesRequirementsAdvanced knowledge of server-side tagging and CAPI integrations (Meta CAPI, Google Enhanced Conversions, etc.)Experience working with Tealium iQ and Adobe Experience Platform Tags (Launch) as primary TMS platforms; familiarity with Google Tag Manager a plusStrong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data LayersExperience partnering with development teams to outline requirements and QA tagging implementationsStrong communication skills with the ability to translate technical details for non-technical stakeholdersPreferredExperience in a marketing agency environmentKnows the different SST implementation paths — direct API/manual code, partner platforms (Shopify, WooCommerce, HubSpot), GTM server-side containers, and gateway solutions like Meta's Signals Gateway or AWS-hosted CAPI GatewayWorking knowledge of GDPR and CCPA requirements as they relate to passing user data server-sidePay TransparencyAt Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.Benefits And CultureWe provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.Culture matters and we've been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We're rewarded fairly and when the company performs well, we all benefit.Tangible AmenitiesAccess to all office spaces in MSP, NYC, and CHIFrequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teamsGenerous paid vacation policy401k match programTop-notch health insurance options, inclusive of same sex partnersFamily formation benefits including reimbursement options for fertility, pregnancy, and parenting needsMonthly stipend for your mobile phone and data planSabbatical programCharitable giving via our time and a financial match programShenanigan's DayWorking at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!#J-18808-Ljbffr