Position Purpose
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 5th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media, and content for The Home Depot. We are seeking a Sr. Analyst to be a key partner on our enterprise marketing team. The Sr. Analyst will support Brand Enterprise efforts, ensuring business objectives, marketing strategy, and revenue goals are met. This role takes ownership of work streams and oversees all aspects of a marketing, including the application of research and strategy to deliver omni-channel marketing activations that drive results at the speed of retail. This role will have exposure to The Home Depot business, influencing store and company-wide brand building efforts, while growing strong working relationships and affecting change from within one of the worlds leading retailers.
Key Responsibilities
Ongoing Optimization and Tracking • Manage ongoing non-analytics business needs, including reconciliation of marketing budget, MARCOM, and related team processes that add business value. • Role will be critical conduit to support teams and voice to optimize enterprise marketing efforts for both internal partners and external consumer.
Planning Implementation and Execution • Provides support in the planning, implementation, and execution of marketing strategies and activities in partnership with the audience strategy leaders, including brand awareness campaigns, events, and partner programs to drive traffic and sales. • Support cross-functional project teams to manage and execute high-value initiatives.
Research & Tools • Research, understand, and build tools that help translate insights and analytics into actionable results. • This role will oversee the delivery of marketing reporting from analytics team and prepare communications that demonstrate marketing campaign progress and success. • Responsible for ensuring there is ongoing communication that educates business owners within the organization on key insights, factbooks, campaign performance, and effectiveness of enterprise efforts.
Direct Manager Direct Reports
This position typically reports to Director Strategic Projects. This position has 0 direct reports.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position, and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications
Previous experience planning and executing marketing strategy using data-driven decision making. Analytical expertise with experience creating custom reporting tools and processes. Self-directed, detail-oriented, and highly organized to manage information coming from multiple stakeholders. Experience working with and tracking marketing budgets. Proficient in Microsoft Office, especially PowerPoint and Excel. Prior marketing or agency account management experience. 3 years of experience in marketing. Ability to manage large, detailed projects to tight timelines. Responds under pressures of time and uncertainty.
Minimum Education
The knowledge, skills, and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education.
Minimum Years of Work Experience
3
Preferred Years of Work Experience
No additional years of experience.
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Manages Conflict
As an essential retailer to the communities we serve, our stores are open and our warehouse distribution centers are running. We’re taking measures to keep our associates safe, including: