The Sponsorship Marketing Strategist contributes to the optimization of the O'Reilly sponsorship portfolio, the development of strategic and creative marketing campaigns, and the analysis of performance metrics to guide future sponsorship strategy and investment decisions. This role works cross-functionally with internal and external partners to maximize brand exposure, audience engagement, and business impact across sponsorship initiatives.
ESSENTIAL JOB FUNCTIONS
Evaluate sponsorship portfolio performance and make recommendations to inform contract planning cycles.
Develop data-driven recommendations for sponsorship renewals, expansions, reductions and new opportunities.
Create integrated creative activation campaigns that align with brand objectives and target audiences.
Establish and track key performance indicators (KPIs) including impressions, engagement, traffic, sales impact, brand awareness, hospitality utilization, and ROI.
Analyze sponsorship results and campaign performance to identify trends, insights and opportunities for optimization.
Build executive-level presentations, reports, and recaps summarizing sponsorship effectiveness and strategic recommendations.
Research industry trends, competitor activity, audience insights, and emerging sponsorship opportunities.
Support multi-cultural marketing initiatives to strengthen Hispanic audience engagement, brand relevance and community connection
Lead sponsorship negotiations including pricing, asset valuation, contract terms, and renewal discussions for assigned categories.
Maintain strong relationships with sponsorship partners, properties, agencies, and internal stakeholders to support long-term collaboration and program success.
Work cross functionally with legal and internal teams on assigned contracts & documentation.
Track and coordinate the delivery of sponsorship deliverables for assigned categories.
Process invoices & maintain budget for assigned sponsorship categories.
Provide phone coverage for the sponsorship and partnership marketing team and support other areas as necessary.
Other duties as assigned
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:
Excellent written verbal and communication skills
Strong analytical skills with experience interpreting marketing data and performance metrics
Experience developing strategic marketing campaigns and sponsorship activation plans
Ability to manage multiple projects and work cross-functionally in a fast-paced environment
Solid organizational skills
Multi-cultural marketing experience a plus
Comfortable in TEAM-oriented work environment
Proficiency with MS Power Point, Excel, and Word
Must be able to lift packages up to 40lbs
Desired:
Bachelor's degree in marketing, communications or business
Advertising or marketing job related experience
O'Reilly store experience or equivalent knowledge of store procedure
O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.
It started with a father and son - Charles Francis "C.F." and Charles H. "Chub" O’Reilly. Together they had the courage and confidence to venture out on their own. Along with 11 others who shared the same desire to offer great customer service and auto parts availability, the doors of O’Reilly Automotive, Inc. opened on December 2, 1957.
Now, more than 61 years later, the 77,000-plus team members at O’Reilly Auto Parts are proud of the company’s achievements over the years.
During our early years, we focused on sales and slow and steady growth. At the end of our first year, sales totaled $700,000, and by 1961 volume reached $1.3 million. For the first seven years of operation, there was one store in Springfield, MO, until the second opened in July 1964. In March 1975, annual sales volume rose to $7 million and a 52,000 square-foot facility was built in Springfield for the O’Reilly/Ozark warehouse operation. By that time, the company had nine stores, all located in southwest Missouri.
The long range plans and stability of the company were solidified by a public offering of company stock in April 1993. Since that time, the Company has grown through new store and distribution center openings, as well as numerous mergers and acquisitions. O’Reilly currently operates stores in 47 states, including Alaska and Hawaii, and distribution centers in 27 locations.
Dramatic changes in technology, inventory control, facilities, and sheer size mark the O’Reilly growth and success story. But, it is our spirit of teamwork - how important it was then and how important it remains - that drives our performance. The company’s values and culture that started with the original 13 employee/owners remain evident and strong as we expand and develop Team O’Reilly.
We serve two distinct customer bases - the professional (installer) customers who provide auto repair services to their customers (DIFM - do it for me), and retail "walk-in" customers (DIY - do it yourself). Our dual-market strategy continues to differentiate us from the competition and is a major factor in our ongoing success. Depending on a store’s professional versus retail customer mix, more than 95 percent of our locations have team members dedicated to our professional customers, offering them separate counters, phone lines, and a delivery fleet that totals 18,455 vehicles. We also have a professional sales team, consisting of territory sales managers and in-store sales specialists, responsible for calling on our professional customers and building sound business partnerships to ensure O’Reilly is the First Call for their auto parts needs.