Specialist - Sales Support 4B

Specialist - Sales Support

Ready to turn bold ideas into real-world impact?

At Genpact, we don't just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we're at the forefront of it. Genpact's AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises.

Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Role Overview: The Demand Generation Representative is responsible for driving qualified pipeline by procuring effective Prospect meetings through account spread strategy within named accounts, generating multiple stakeholder meetings, and progressing opportunities to Stage 2 qualification for Sales. This role partners closely with Sales Representatives to build deep account penetration through multi-touch, multi-channel outbound campaigns.

Key Objectives & Targets (Quarterly Benchmarks):

• Prospect Meetings Booked for Sales Directors
• Account Penetration (Account Spread): Engage multiple contacts per target account
• Own Opportunity Progression: Coordinate with Sales counterpart to Work beyond initial meetings
• Sales Alignment: 100% of opportunities handed over with documented context, pain points, and stakeholder map

Core Responsibilities:

1. Account Spread & Stakeholder Mapping

• Execute Multi- channel Outbound Campaigns
• Drive multiple meetings/interactions per account to create momentum for Sales

2. Outbound Execution (Multi-Touch, Multi-Channel)

• Design and execute multi-touch outbound campaigns across:

• LinkedIn (connection requests, messaging, engagement)

• Email sequences

• Cold calling

• Run persona-based and account-based sequences, not generic blasts

3. Intelligent Email & Messaging Strategy

• Build and optimize email sequences using:

• Relevant outbound triggers (job changes, funding, tech stack shifts, ERP/CRM upgrades, compliance needs, growth signals)

• Strong hooks tied to role-specific pain points

• Continuously test subject lines, messaging angles

4. Calling & Live Prospecting

• Confident cold calling with the ability to:

• Open conversations with value-based hooks

• Handle objections professionally

• Secure meetings with senior stakeholders

• Maintain consistent call activity aligned to target accounts

5. LinkedIn & Data Skills

• Advanced LinkedIn prospecting:

• Boolean searches

• Account-based lead identification

• Engagement-driven outreach

• Use data scraping and enrichment tools to:

• Build accurate contact lists

• Maintain CRM hygiene

• Identify net-new buying centers

6. Sales Collaboration (Consultative Approach)

• Act as a trusted partner to Sales Representatives

• Conduct regular syncs with Sales to:

• Align on target accounts

• Share account insights and engagement signals

• Adjust outreach based on deal strategy

• Maintain detailed notes, call summaries, and account intelligence in CRM

Required Skills & Experience

• 2-4 years of Demand Gen / SDR / BDR experience in B2B SaaS (Prior experience in ERP, CRM, or enterprise SaaS environments is mandatory)

• Strong understanding of:

• Account-Based Marketing (ABM)

• Buying committees in mid-market or enterprise deals

• Proven ability to:

• Book meetings with multiple stakeholders in the same account

• Progress opportunities beyond initial discovery

Technical & Tooling Skills

• CRM experience (Salesforce, HubSpot, or similar)
• Sales engagement tools (Outreach, Salesloft, Apollo, etc.)
• LinkedIn Sales Navigator
• Data enrichment & scraping tools (ZoomInfo, Apollo, Lusha, Clay, etc.)
• Strong written and verbal communication skills

Success Traits:

• Highly organized and process-driven
• Curious, consultative, and business-outcome focused
• Comfortable operating in complex, long-cycle sales environments
• Strong ownership mindset and collaboration skills

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

Certified Investment Management Analyst (CIMA) - DataTrainedDataTrained, Salesforce Certified CPQ Specialist - TrailheadTrailhead

Required Skills

Business Consulting, Business Development, Change Management, Contract Management, CRM Consulting, Microsoft Applications, Salesforce (Software), Sales Force Effectiveness, Sales Forecasting, Sales Performance Management (SPM)

Language

English (Required)

Language Proficiency -

Proficient - C2

Additional Job Location -

Job Type

Regular

Master Skill List -

Sales Support

Remote Type -

Hybrid

Work Shift -

Variable (United States of America)

The approximate annual base compensation range for this position is:

55,000 to 68,500 USD

"Los Angeles, California based candidates are not eligible for this role. Chicago area candidates are eligible for this role only."

The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant's experience, knowledge, skills, and abilities; geographic location; and internal equity.

Why join Genpact?

• Lead AI-powered transformation - Drive innovation and solve real-world business challenges that matter
• Make an impact - Help global enterprises solve business challenges that matter
• Accelerate your career - Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.

Let's build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.