Job Summary:
The Marketing Communications Specialist is responsible for coordinating and executing customer acquisition, retention, and loyalty marketing programs. This role manages end-to-end production of marketing communications, with a strong focus on the execution of direct mail and email campaigns and serves as the day-to-day liaison with print and incentive vendors. The Specialist leads assigned projects from approved marketing request through in-market launch, ensuring flawless execution and alignment with brand and business objectives.
Functional Expertise:
Develop and produce direct response creative materials (direct mail, email, etc.) to support acquisition, retention, and loyalty initiatives.
Manage all aspects of marketing program execution, including copy and design development, cost estimation, timeline management, print production, and quality assurance.
Coordinate with internal teams and external partners to ensure campaigns are delivered on time, on budget, and aligned with marketing goals.
Oversee maildrop scheduling and call volume coordination with the call center to optimize program performance and customer experience.
Business Acumen:
Monitor and report on campaign performance metrics to evaluate ROI and identify opportunities for optimization.
Assist with budget tracking and vendor invoice processing.
Stay current on marketing best practices, competitive trends, and emerging technologies to inform future program development.
Engagement:
Coordinate copy development and implementation for customer communications such as on-hold messaging, bill inserts, and statement messages.
Partner with the Advertising Agency of Record on creative development and production.
Serve as the marketing liaison to the company's call center to ensure alignment of messaging and customer engagement strategies
Driving Results:
Ensure accurate and timely rollout of marketing programs across all customer touchpoints, including call centers.
Develop call center scripting and sales tools to support marketing initiatives; participate in training sessions and focus groups.
Continuously identify opportunities to enhance efficiency, quality, and customer engagement outcomes.
Qualifications
Education, Certifications/Licenses:
Required: Bachelor's degree in Marketing, Communications, Business, or related field.
Related Work Experience:
Required:
3-5 years of experience in marketing communications, direct response, or related field.
Demonstrated success managing multiple projects simultaneously and meeting deadlines.
Experience collaborating with cross-functional teams and external vendors.
Preferred:
7+ years of experience in marketing communications or direct response marketing.
Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty).
Experience managing social media or digital content campaigns.
Experience in the energy industry is a plus but not required.
Specific Skills & Knowledge:
Required:
3-5 years of experience in marketing communications, direct response, or related field.
Demonstrated success managing multiple projects simultaneously and meeting deadlines.
Experience collaborating with cross-functional teams and external vendors.
Exceptional analytical and communications skills.
Excellent problem-solving skills
Strong attention to detail.
Proficient with MS Office Suite
Preferred:
5+ years of experience in marketing communications or direct response marketing.
Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty).
Experience managing social media or digital content campaigns.
Experience in the energy industry is a plus but not required.
Working Conditions/Physical Requirements: