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Specialist, Digital Marketing

American Bureau of Shipping (ABS)

Houston, Texas

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JOB DETAILS
SKILLS
Accidental Death and Dismemberment (AD&D), Advertising, Adwords, Audience Development, Blog, Brand Marketing (Branding), Business Portal, Campaigns, Channel Marketing, Computer Security, Content Management, Content Management Systems (CMS), Cross-Functional, Customer Relations, Customer Support/Service, Disability Insurance, Editing, Email Campaign, Email Marketing, Email Software, Google Analytics, Health Insurance, Insurance, International Operations, Internet Search, Interpersonal Skills, Leading Edge Technology, LinkedIn, Market Segmentation, Marketing, Marketing Automation Software, Marketing Strategy, Metrics, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Online Advertising, Online Marketing, Online Media, Preferred Provider Organization (PPO), Press Releases, Privacy Regulations, Promotional Programs, Public/Media/Press/Analyst Relations, Regulations, Regulatory Compliance, Reporting Skills, Return on Investment (ROI), Safety/Work Safety, Search Engine Marketing (SEM), Staff Policies, Statutory Laws, Technical Support, Trend Analysis, Video Editing, Website Traffic Growth
LOCATION
Houston, Texas
POSTED
9 days ago
The Digital Marketing Specialist will be responsible for developing and executing digital channel programs, increasing brand awareness, developing robust audiences through promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms. Part of a cross-functional Content, Media and Digital Marketing team, this role coordinates and publishes content to multiple digital channels such as the corporate website, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive effective customer-facing experiences and elevate the ABS brand. The Digital Marketing Specialist must have a proven track record working with various digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance.

What You Will Do:
  • Collaborates with cross-functional teams to stage communications that utilize content management, email automation, and marketing platforms.
  • Assist with the strategy, execution, and continuous optimization of Google Ads and paid search initiatives to drive traffic and maximize visibility across digital channels.
  • Monitors and evaluates trends, data, usage, competitors and market/business conditions; recommends and executes on approaches to improve effectiveness of ABS digital marketing strategies
  • Executes email campaigns, event registration forms, and event landing pages, working closely with Strategic Marketing Managers.
  • Creates and maintains email marketing list and segments to ensure database health and targeted communication
  • Innovates with new digital marketing tools and tactics to offer new and compelling content or media or digital channels.
  • Supports consistency of message across multiple channels.
  • Adheres to digital privacy compliance regulations on projects.
  • Collaborates with the Digital Marketing Manager, business units and other staff functions to advance ABS marketing automation practices and programs.
  • Build positive relationships across organizations that foster a strong work environment.
What You Will Need:

Education and Experience
  • Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
  • 3-5 years of experience related to communications or public relations.
It Would Be Nice If You Had :
  • Google AdWords certification or Google Analytics certification preferred
  • Video editing experience preferred
Knowledge, Skills, and Abilities
  • Digital Marketing experience with an organization with global operations.
  • Hands-on experience using marketing automation software, content management systems, event registration platforms, and Google and/or LinkedIn management tools.
  • A sound working knowledge of elements within MS Office is required. Expertise creating excel reports and PowerPoint presentations to communicate metrics and ROI.
  • Experience with segmentation, list management, Google Ads and/or LinkedIn Ads, and campaign execution
  • Strong interpersonal and team skills.
  • Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
ABOUT US

We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times. ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations. About Our Benefits ABS Bureau proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings Account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that of

About the Company

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American Bureau of Shipping (ABS)