Special Vehicle Registry - Automotive Marketing

Special Vehicle Registry Marketing Manager

Are you a Ford Mustang enthusiast with a passion for connecting automotive communities, managing digital platforms, and driving engagement? Campbell Marketing & Communications is looking for a Special Vehicle Registry Manager to oversee the day-to-day management and continued growth of the Ford Special Vehicle Registry website. This unique role combines digital marketing, community engagement, content management, and program coordination, offering the opportunity to work closely with Mustang owners, clubs, enthusiasts, and Ford-affiliated stakeholders across North America.

The ideal candidate will have 3-4 years of marketing, digital communications, community management, or related experience, along with a strong knowledge of Ford Mustang and the automotive enthusiast community. This individual should possess excellent interpersonal, written, and verbal communication skills, be highly organized and self-motivated, and be comfortable managing multiple projects while building relationships with clubs, online communities, and industry partners. Experience with website content management systems, social media platforms, and event coordination is strongly preferred.

Campbell Marketing & Communications provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research, and brand development. Since 1982, we have helped brands connect with audiences through innovative and results-driven marketing strategies. We are experienced. We are proven. We are adaptive. Come join the Campbell family!

Principal Duties and Responsibilities

• • Management of the Ford Special Vehicle Registry program and website:
    • Review/approve user registrations and submitted vehicle images, edit images as needed
    • Promote site by attending Mustang shows and events, reaching out to clubs on social media, and making live and online presentations
    • Support community storytelling initiatives, including owner features, event coverage and enthusiast content
    • Coordinate newsletter and email marketing communications to support community engagement and program growth
    • Develop additional strategies for continued growth of the site
    • Generate weekly status reports covering site growth and event results
    • Coordinate agendas, meetings and select client planning sessions
    • Work closely with Campbell Digital Solutions team to optimize back-end operations of the site
  • Support the Mustang Enthusiast Communications and Outreach Specialist by carrying out Mustang club and event information updates on the Ford Performance Club Connect website.
• Adhere to ISO 9001 and all other company policies, procedures and processes.

Additional Duties May Include

• Assist account staff with research, planning and implementation of client activities and projects.
• Support additional Campbell events.

Knowledge, Skills and Abilities Required

• College degree (Bachelor’s) or in the process of obtaining one
• Automotive market and vehicle line knowledge, with an emphasis on Mustang and other high-performance and collectible vehicles
• Good interpersonal, presentation and writing skills
• Website content management and general computer skills—PowerPoint, Excel, etc.
• Extensive social media knowledge and experience
• Ability to interact comfortably with event attendees and speak to an audience
• Light-to-medium travel required (8 – 12 events per year), including some weekend and evening hours

Additional Information

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.