Social Strategist

The Social Lights

Minneapolis, MN

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JOB DETAILS

SALARY

$75,000–$80,000 Per Year

SKILLS

Apple MacBook, Business Development, Cellular Telephone, Channel Marketing, Channel Strategies, Communication Skills, Data Analysis, Detail Oriented, Establish Priorities, Follow Through, Gaming, Industry/Trade Analysis, Marketing Communications, Organizational Skills, Presentation/Verbal Skills, SSL-TLS (Secure Socket Layer - Transport Layer Security), Sales Prospecting, Social Media, Social Media Marketing, Strategic Planning, Team Player, Time Management, Writing Skills

LOCATION

Minneapolis, MN

POSTED

Today

Social Strategist

Department: Social Media Strategy

Employment Type: Full Time

Location: Minneapolis, MN

Reporting To: Group Strategy Director

Compensation: $75,000 - $80,000 / year

Description

The strategy team at The Social Lights is a group of relentlessly curious, culture-obsessed storytellers who understand that the most compelling insights can be found in the hidden corners of the Internet.

Social Strategists at TSL are responsible for identifying audience, content, and conversation insights, building platform-specific and holistic social strategies, identifying social channel and behavioral trends, and ultimately creating the strategic foundation for innovative, social-first ideas.

To be successful, this person must be a self-starter, have a curious mind, be skilled in collaborating with creatively minded individuals, and exhibit an understanding of building social strategies that both answer clients' business objectives and inspire inventive thinking.

Key Responsibilities

Social Strategy Responsibilities

Leads development of social media strategy deliverables on behalf of clients
Proficient social listening skills (via social listening tools and in-platform)
Demonstrates aptitude for social-first concepting (social visuals and copy)
Ability to analyze data and shape recommendations in partnership with social intelligence team members for internal and client teams
Works with cross-discipline partners to lead brainstorms and develop ideas that can be utilized across multiple social media marketing channels
Demonstrates a deep knowledge of social content and platform features
Keeps tabs on social audiences, social platform trends, and has a POV on how to activate those for clients
Maintains strong time management, organization and prioritization skills in order to complete multiple client asks and deliverables in a timely manner; engages Strategy leads for input and feedback when needed
Stays up to date with industry trends in both social and digital spheres; shares insights with team members on a regular basis
Stays current with client, competitor and industry news, and provides answers to POV requests from Growth, Client Success and Strategy disciplines

Collaboration and Presentation Responsibilities

Work alongside cross-discipline TSL teams to develop social-first strategies and ideas
Work alongside Strategy team partners to build insights and recommendations, channel and activation strategies
Present strategic thinking, ideas, and strategic outputs to clients and internal partners
Participates in new business development activities as requested, including research and brainstorming, pitch deck development and presenting to prospective clients

*This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment

Skills, Knowledge and Expertise

3-5+ years experience in a social, marketing, or communications role
Agency experience preferred
Strong communication skills - both verbal and written
Effective presentation skills
Prior social listening experience and comfort working with social listening tools
Prior experience in navigating a social strategy process from insight-finding to content production
Brings curiosity and the urge to explore what's next in the industry
Well organized, strong time management and prioritization skills
A collaborative mindset with attention to detail and follow-through
A willingness to jump into new challenges to learn and grow
Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
Previous experience in gaming or passion for the industry is a plus

Benefits

Health Insurance
Dental Insurance
Voluntary Vision Insurance
HSA + Company Contribution
401k + Company Match
Generous PTO Policy
Summer Hours
New Macbook Pro
Cell Phone Stipend
Paid Employee Parking
Dog-Friendly Office

Social Strategist

The Social Lights

Minneapolis, MN

About the Company

The Social Lights

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