Social Media Specialist

Social Media Specialist

Salary

$51,600.00 - $61,884.00 Annually

Location

Southern Wake Campus

Job Type

Full-time, Annual

Job Number

07223

• DIVISION*

Communications and Marketing

• DEPARTMENT*

Communications and Marketing

Opening Date

06/24/2026

Closing Date

Continuous

FLSA

Non-Exempt

Max Number of Applicants

60

• Description
• Benefits
• Questions

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Position Description

The Social Media Specialist is responsible for planning, creating, managing, and measuring social media content that supports Wake Tech Community College's brand, enrollment goals, and institutional priorities. This role works collaboratively across Communications & Marketing, Enrollment, and campus partners to deliver consistent, engaging, and data-informed social media storytelling. This position works closely with and reports to the Social Media & Engagement Manager.

Responsibilities and Duties (*Essential Functions)

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.

• Develop and execute social media content aligned with Wake Tech's brand, campaigns, and institutional goals
• Create and publish platform-specific content including short-form video, photography, graphics, and written copy
• Manage and maintain a centralized social media content calendar
• Capture and amplify stories featuring students, faculty, staff, programs, events, and institutional milestones
• Monitor and manage comments, messages, and mentions across social media platforms, responding appropriately and escalating issues when necessary
• Track, analyze, and report on social media performance metrics including reach, engagement, and audience growth
• Use analytics and insights to continuously optimize content, posting strategies, and platform performance

Collaborate with marketing, communications, enrollment, and academic partners to support campaigns and initiatives

Ensure adherence to Wake Tech brand standards, messaging, and visual identity across all social media channels

Provide guidance and best practices to departments contributing content to institutional social media accounts

Stay current on social media trends, platform updates, and best practices, particularly within higher education

Qualifications

Knowledge, Skills, and Abilities

Strong understanding of major social media platforms and content best practices

Excellent written communication skills

Ability to create engaging visual and video-based content

Data-informed decision-making and analytical skills

Strong organizational and time-management skills

Ability to work effectively in a collaborative, team-oriented environment

Strong writing and editing skills with the ability to adapt tone and messaging by audience and platform

Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment

Minimum Requirements

Bachelors or Associate degree in communications, marketing, public relations, journalism, or a related field

Two to four years of professional experience managing social media for an organization or brand

Demonstrated experience creating and publishing content across multiple social media platforms

Experience using social media analytics tools to track performance and inform strategy

Preferences

Experience in higher education, community college, or a mission-driven organization

Short-form video creation and editing experience

Familiarity with social media management and scheduling platforms

Basic photography or graphic design skills

Experience working collaboratively with cross-functional teams

As an equal employment opportunity employer, Wake Tech values our workforce. Wake Tech is committed to reaching students in every part of Wake County and rallying around them to go as far as their dreams, talents and resilience will take them. As an institution of higher education, we are committed to valuing the unique experiences of the Wake Tech community. We strive to be self-reflective of the kind of student body we represent and the culture we are building, and we care deeply about supporting each employees professional growth.

Benefits at a Glance

Wake Technical Community College provides a comprehensive, affordable insurance and benefits program. We are continuously investigating new benefit offerings that are responsive to the needs of our annual employees. Click here for more information.

• State Health Plan
• Health Care and Dependent Care Flexible Spending Accounts
• Health Care Exchange Notice
• Dental Insurance
• Vision Insurance
• Additional Supplemental Insurances
• Disability Plan
• NC Retirement Plan
• Leave (Vacation, Sick, FMLA, Civil and Military, Community Service, Education, and Voluntary Shared)
• Paid Holidays
• Prior State Service Verification
• Supplemental Retirement Plan
• Employee Assistance Program
• Education Benefits
• College Savings Program
• State Employees Credit Union
• State Employees Association of NC (SEANC)
• Employee Discount Program
• Identity Theft Insurance

For further information, please contact 919-866-7890.

Please note: Most temporary (part-time or full-time) employees do not earn benefits.

01

Please describe your experience creating social media content for a brand, organization, or institution.

02

Please describe your experience creating video content for Instagram, TikTok, and YouTube.

03

Describe your experience using analytics tools such as Meta Insights, Creator Studio, Hootsuite, Sprout, or similar.

04

Please describe your skill level in Adobe Creative Cloud (Premiere, Photoshop, Illustrator) or mobile editing tools.

05

Please describe your experience supporting paid social or digital advertising campaigns.

06

Do you have familiarity with crisis communications and reputational management on social media platforms. If so, please describe.

07

Do you have experience working in higher education, nonprofits, or public sector communications? If so, please describe.

Required Question

Employer Wake Technical Community College

Address 9101 Fayetteville Rd.

Raleigh, North Carolina, 27603

Phone 9198665934

Website https://www.waketech.edu/