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Social Media Specialist (Provost Office, Institute for Governance and Civics)

Florida State University

Tallahassee, FL

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JOB DETAILS
SKILLS
Audience Development, Background Investigation, Brand Strategy, Canvas, Communication Skills, Compensation and Benefits, Content Development, Content Management, Content Management Systems (CMS), Donor Development, Email Campaign, Email Marketing, Event Marketing, Facebook, Improvement Metrics, LinkedIn, Marketing, Marketing Strategy, Media Campaigns, Multiplatform/Cross-Platform, Newsletter, Performance Analysis, Performance Metrics, Philosophy, Social Media, Social Media Marketing, Staff Development, Strategic Planning, Twitter, Video Production, Website Management, Writing Skills, YouTube
LOCATION
Tallahassee, FL
POSTED
6 days ago
Department

Institute for Governance and Civics

Responsibilities

  • Social Marketing and Media Ideation: Partner with the Institute for Governance and Civics (IGC) team members to concept organic social media campaigns to support the various initiatives of the IGC,spanning events, speaking engagements, initiatives (e.g., K-12 education reform), etc.
  • Media Management: Partner with IGC team members to plan and maintain a comprehensive content calendar across Facebook, Instagram, LinkedIn, YouTube, and X (formerly Twitter).
  • Content Creation: Develop and publish organic social media campaigns to build engagement.
    Monitoring and Community Management: On a daily basis, monitor social media accounts and where appropriate, comment, like, share, re-share content. Community management will be governed by an existing protocol document which incumbent will maintain and update as appropriate.
  • Social Audience Growth: Develop and execute strategies to grow the IGC social media footprint and reach new audiences while strengthening engagement with current followers.
  • Email Marketing: Identify content opportunities, design, and deploy email newsletters and ad hoc campaigns using email marketing platforms. Analyze performance metrics and recommend improvements based on data.
  • Event Marketing Support: Collaborate with the Associate Director and Director on event marketing strategies for on-campus and statewide events. Attend and support events as needed.
  • Website Management: Regularly update and maintain IGC webpages to ensure accuracy, consistency,and alignment with marketing goals. Training in CMS (content management system) will be provided.
Qualifications

Bachelor's degree and two years of experience; or high school diploma/equivalent and experience equal to six years. (Note: post-high school education can substitute for experience at the equivalent rate.)

Preferred Qualifications
  • Demonstrated understanding of social media platforms, including the ability to leverage Facebook, LinkedIn, Instagram, X (formerly Twitter), YouTube, and other channels to engage and grow audiences effectively.
  • Proficiency in content creation, including using platforms such as Canvas or similar tools for creating compelling visual content, along with video production experience to craft engaging videos and reels across various platforms.
  • Understanding of email marketing and its role in supporting brand strategy and engagement goals.
  • Strong writing and communication skills-able to convey messages clearly and creatively across channels.
  • Proactive communicator who enjoys connecting with varied audiences, including students, parents, faculty, and prospective donors.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there's the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow's news!

Learn more about our university and campuses.

Anticipated Salary Range

Starting salary: high 40,000's to mid-50,000s commensurate with education and experience.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive too l to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

This is an A&P position.

This position is being advertised as open until filled.

This position requires successful completion of a criminal history background check .

Required to work occasional evenings and weekends to attend and support various events.

Equal Employment Opportunity

FSU is an Equal Employment Opportunity Employer.

About the Company

F

Florida State University