Social Media Specialist - La Mirada, CA

Power Up Your Career with Makita USA!!!

At Makita USA, we believe our employees are the driving force behind our success. That's why we offer a competitive and comprehensive benefits package to support your health, financial well-being, and professional growth. When you join Makita, you become part of a dynamic, innovative, and team-oriented culture that values hard work and dedication.

Makita is a worldwide leader in the professional power tool industry. Over the past 100 years, we have built a reputation for using the finest raw materials, the most advanced manufacturing equipment, and the most rigorous quality testing in the industry. Headquartered in La Mirada, CA, Makita U.S.A., with offices in Reno, NV, Wilmer, TX, and Flowery Branch, GA, has brought Makita's best-in-class engineering advantage to professional power tool users in America since 1970.

Job Summary

The future is battery-powered - so help us tell this story! Join our team in Southern California and help share the Makita Advantage to pro contractors and users of all kinds through our growing social media channels.

As the Social Media Specialist for Makita U.S.A you will be at the front lines of our brand's online presence. In order to increase awareness and drive demand, you will work with our growing team to post daily social media content across all major platforms as well as monitor comments, direct messages, and customer service-related questions, help identify key trends, and keep tabs on trending topics in the industry. You'll also assist our content creation team on photo and video shoots and ideate campaign strategies for current and new products.

Makita U.S.A.'s social media channels are one of the main points of contact with our brand's end user, so it is important we use these platforms to creatively and strategically communicate the Makita Advantage. This role is best suited for someone who is well-versed in social media functions and commenting etiquette, as well as scheduling- and performance-tracking software.

Across categories, Makita tools and equipment have leading power and performance but with less noise, lower vibration, reduced weight and superior ergonomics. This combination of performance and comfort is unique in the category, giving users of all types - from pro contractors to DIYers - a complete solution that helps get work done faster and more efficiently.

Essential Job Duties.

• Keep up on social media trends (TikTok, Instagram, Facebook, YouTube, X).
• Manage daily social media posts across all platforms.
• Manage comments and direct messages.
• Keep tabs on the performance of Makita's social media content.
• Schedule and plan social media content through the Hootsuite social media management tool.
• Keep tabs on the performance of sponsored ads on social media.
• Respond and comment on posts, where applicable
• Collaborate with the Customer Service department to provide solutions to inquiries about repairs, promos, and more.
• Recommend, create, and implement tactics to increase followers/subscribers across channels.
• Monitor Makita activity across social media channels. This includes user-generated content and engaging where applicable.
• Collaborate with the Brand team to execute external partnerships and sweepstakes that take place on social media.
• Work with marketing managers to plan live events on social media channels and manage execution (including select on-site events)
• Responsible for protecting the brand while actively promoting the brand to Makita's target audiences across social media channels.
• Maintain a library of hashtags for use by Makita on social media
• Constantly implement creative, consistent vehicles that fully support the company's prime objectives with regards to professional users, products and focus.

(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Skills Required

• Excellent knowledge of social media platforms including Instagram, YouTube, Facebook, TikTok and X, as well as target channels including Reddit, and Pinterest.
• Experience in paid boosting on social media (Meta Ad Center)
• Excellent critical thinking, interpersonal, communication, time-management, and problem-solving skills
• Ability to use social media in order to increase audience, impressions, brand awareness, and lead collection, as well as to drive traffic to targeted websites (makitatools.com)
• Understanding of social media KPIs and basic web traffic metrics
• Computer Skills: To perform this job successfully, an individual should have knowledge of Microsoft Outlook Contact Management systems; Microsoft Office applications (Word, Excel, PowerPoint), and Adobe Acrobat. Knowledge of collaborative tools on Microsoft Teams and SharePoint preferred but not required.
• Ability to use Hootsuite and Meta Business Center
• Excellent copywriting skills
• Ability to work with a team
• Organizational skills
• Presentation skills: organize information and present to both internal and external audiences.
• The ability to work under pressure and with constantly changing priorities
• The ability to always represent the company professionally
• Ability to do the needed functions of the company.
• Continue to be challenged and motivated to always be the best in the industry

Supervisory Responsibility

This position does not have supervisory responsibilities.

Work Environment

This position works in an open office setting that is quiet, fast-paced, and fosters continuous learning while operating under high demand/volume. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and printers.

Travel

Travel is rare but may be required for this position.

Education and/or Experience Desired

• Bachelor's degree from a college or university, or equivalent professional institution. Marketing, journalism, advertising, English, journalism, public relations, or communications degree preferred.
• Two years of related experience in the related industry - this can be in the form of a completed internship or other proven work experience

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• The employee is regularly required to stand; walk; use hands to handle or feel; reach with hands and arms and talk or hear.
• The employee is frequently required to sit and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance.
• The employee must regularly lift and /or move up to 20 pounds and occasionally lift and/or move up to 40 pounds.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• The employee must be able to safely operate a moving vehicle per our company policy.
• Occasional extended hours are expected to complete assembly or take-down activities on-site during trade shows and events, as well in the office.

Our Benefits Include:

Health & Wellness

• Medical, Dental, and Vision insurance options after 30 days of employment
• Flexible spending accounts (FSA) & Health Savings Accounts (HSA)
• Employee assistance program (EAP) for mental health and well-being
• Paid subscription to Headspace and 5 other members of your choice

Financial Security

• Competitive pay & performance-based incentives
• 401(k) retirement plan with company match
• Basic Term Life insurance is 100% company paid
• Long-term Disability Coverage 100% company paid
• Disability Coverage
• Voluntary Coverage: Critical illness, accidental, hospital indemnity, whole life, and supplemental life plans.

Work-Life Balance

• Paid time off (vacation, sick leave, and 13 paid holidays)
• Employee discounts on Makita tools and accessories - because we know you love quality tools!

Career Growth & Development

• Tuition reimbursement
• Internal promotion opportunities
• Collaborative, innovative work environment

Join Makita USA and power up your career with a company that values innovation, teamwork, and excellence!

Explore Opportunities & Apply Today!

Disclaimer:

This description is based on management's assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and employees, but it does not intended to be an exhaustive list of all of the elements of the job. Management reserves the right to modify the description at any time or to vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling, or staffing needs.

Equal Opportunity Statement:

The Company is an equal opportunity employer and makes employment decisions based on merit. Company policy prohibits discrimination based on race, color, creed, sex, religion, marital status, age, gender, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, veteran status, military service, pregnancy, childbirth or related medical condition, genetic information, medical (including genetic characteristics or cancer diagnosis), actual or perceived sexual orientation, or any consideration protected by federal, state or local laws. All such discrimination is prohibited. Additionally, the Company will provide registered domestic partners with all rights and benefits as required by Law. The Genetic Information Nondiscrimination Act of 2008 (GINA) prohibits employers from requesting or requiring genetic information of an individual or a family member of the individual. The Company is committed to complying with all applicable laws and providing equal employment opportunities