Social Media Specialist, Homes.com - Richmond, VA

Social Media Specialist, Homes.com - Richmond, VA

Job Description

Who is CoStar Group?

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Homes.com Overview

Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years' experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences.

With Homes.com we're building a brand that is redefining the industry. We're looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.

Role Overview: Social Media Specialist

Richmond, VA | In office, Monday-Friday

We are currently seeking a Social Media Specialist to join our Homes.com Marketing team based in Richmond, VA. This role is primarily B2B-focused and is responsible for driving demand, engagement, and brand authority among real estate professional audiences, while playing a supporting role in broader consumer initiatives.

This Social Media Specialist blends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high-quality leads. The ideal candidate understands how to translate product value into compelling, platform-native content that resonates with professionals, while maintaining alignment with larger brand campaigns.

Key Responsibilities

B2B Social Strategy and Audience Development

• Owns the social strategy for B2B audiences - agents, brokers, and industry professionals

• Define audience segments, needs, and messaging frameworks

• Design and execute full-funnel social programs

• Develop and manage a social media content calendar aligned to product launches, campaigns, and sales priorities

• Lead the development and oversight of content creation

• Ensure content is platform-native and tailored to professional audiences

• Manage community engagement, including responding to comments and fostering conversation

• Leverage social listening to identify industry trends and opportunities

• Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, content amplification

• Develop audience strategies and segmentation

• Continuously test and optimize toward efficiency and lead quality

• Partner with creative teams to develop B2B-focused assets

• Translate product features into clear, compelling value propositions

• Guide creative development with platform-specific best practices

• Build a testing roadmap across messaging, formats, and CTAs

• Track and report on social campaign performance

• Partner with analytics teams to evaluate lead quality and pipeline impact

• Translate insights into actionable optimizations across creative, targeting, and spend

• Partner closely with:

• Sales teams to align on lead quality and feedback loops

• Product marketing to translate features into benefits

• Brand/consumer marketing to ensure consistency with broader campaigns

• Stay current on ad products, platform updates and capabilities

• Monitor industry trends to inform content and messaging

• Identify opportunities for innovation

• Extends consumer campaigns into mid- and lower-funnel social environments

• Builds retargeting and sequential messaging across audiences

• Helps translate product-led storytelling into both agent and consumer value

• Supports full-funnel continuity across YouTube, social, and awareness campaigns

• Bachelor's Degree from an accredited, not-for-profit, in-person college/university.

• A track record of commitment to prior employers.

• 3-4 years in social media marketing, with B2B experience preferred.

• Experience running paid social campaigns focused on lead generation.

• Ability to balance creative storytelling with performance marketing.

• Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management.

• Analytical mindset with the ability to connect media performance to business outcomes.

• Strong collaboration skills across marketing, sales, and product teams.

• Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills.

• Ability to think strategically and act proactively.

• Ability to build a strong, engaged community across social media platforms.

• Ability to develop and implement effective employee advocacy programs.

• Experience with TikTok and/or Sprout Social.

• Experience with Asana and/or Canva a plus.

• Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel a plus.

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life, legal, and supplementary insurance

• Virtual and in person mental health counseling services for individuals and family

• Commuter and parking benefits

• 401(K) retirement plan with matching contributions

• Employee stock purchase plan

• Paid time off

• Tuition reimbursement

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)

• Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks