Adobe After Effects, Adobe Photoshop, Advertising, Algorithms, Brand Marketing (Branding), Campaigns, Communication Skills, Community Relations, Consumer Branding, Content Development, Content Management, Financial Trend Analysis, Ingredient Preparation, Marketing, Media Placement, Multiplatform/Cross-Platform, Organizational Skills, Power Amplifier, Quality System Requirements (QSR), Restaurant, Social Media, Storytelling, Team Lead/Manager, Time Management
NOTE: This is a part-time (25-30 hours), hybrid role that will be partially on-site at our corporate office in Franklin, TN. You must be able to be in the office every week and to be on-site at our restaurant in Franklin, TN frequently.
This is a unique opportunity to join our very special restaurant, Truce!
OVERVIEW: At Truce, everything we create is intentional and prepared with care – there are no compromises.
We believe exceptional food should bring people together, creating moments of connection and celebration. Every detail matters – from the ingredients we source to the way we welcome our Guests through our doors.
Every day, our kitchen prepares more than 180 scratch-made items with nothing artificial, ever. Simply real, sustainable ingredients thoughtfully prepared with excellence, hospitality and purpose at the center of everything we do.
Truce began with a dream to bring people together through the power of exceptional food…Creating a community where we not only share a delicious meal around the table, but so much more. We are looking for a community connector who can help us create, grow, and celebrate something truly extraordinary.
SCOPE OF WORK / KEY RESPONSIBILITIES:
- Lead and help shape the voice, presence and online brand identity for Truce.
- It is more than social media management, it is about creating and seizing opportunities to connect with fans online, to build fans for life.
- Lead social platforms (Meta, Instagram and TikTok), community engagement, brand storytelling and guest connection while protecting and elevating the integrity of the brand.
- Create and share thoughtful, elevated brand content.
- Build and manage a social content calendar that balances trending, evergreen, and campaign-aligned content.
- Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive.
- Establish and maintain brand voice, visual standards, and content quality across all social channels.
- Protect and uphold the standards and integrity of the Truce brand.
- Collaborate with the Truce team, including marketing, guest experience, kitchen and operations teams to ensure brand consistency.
- Use social to help launch and grow Truce Brand Ambassador program – leading a team of content creators and brand advocates
Community Management & Guest Relations
- Oversee community management across branded social accounts, ensuring timely and brand-appropriate responses both in comments and direct messages. This includes engagement on nights and weekends.
- Respond to social media direct messages, including Guest follow-up, escalating guest relations issues to relevant internal and restaurant teams.
- Monitor and report on guest sentiment and sharing insights and feedback.
- Represent the brand voice consistently across comments, direct messages, emails (Contact Us through Truce website) and relevant community discourse
PARTNERSHIPS
- Tell stories that reflect the heart (Love+One), people (Peacemakers & Peacekeepers), food and mission behind Truce.
- Moderate user-generated content and identify brand advocate and partnership opportunities.
INFLUENCER MANAGEMENT
- Build relationships within our community, including community leaders, Peacekeepers and Influencers – find ways to surprise and delight, elevate their brand experience, an extension of the hospitality they experience in the restaurant.
- Identify and champion influencer and creator partnerships that amplify brand reach and authenticity.
QUALIFICATIONS/REQUIREMENTS:
- Love of the brand.
- Experience in social media, digital content or social strategy.
- Experience placing social media advertisements.
- Community connector – passionate about people, food, storytelling and community.
- Chronically Online – 25-30 hours/week (including nights and weekends).
- Expertise in social media advertising tools and analytics.
- Experience working on QSR or consumer brands preferred.
- Proficient in Adobe Suite (Photoshop, After Effects and Premiere) and Canva.
- Creative and organized.
- Strong communication skills with an eye for details.
- Experienced in social media management across all platforms, content creation and community management (meeting growth goals).
- Comfortable capturing photo/video content.
- Excited to help build something meaningful from the ground up.